Core Insights - The trend of "thinning" bank apps is becoming increasingly significant, with independent credit card apps and direct banking apps being the main categories for shutdown and integration [1][2] - Several banks, including China Bank, are consolidating their credit card app functionalities into their main banking apps, reflecting a shift towards centralized services [1] - The closure of direct banking apps is also on the rise, with Beijing Bank announcing the cessation of its direct banking app and website, migrating functionalities to its main app [1] Industry Trends - The decline in the proportion of credit card business within banks' credit structures and the redundancy of functions in independent apps are driving the integration trend [2] - The shift from a multi-app operation model to a focus on a single, comprehensive app is aimed at reducing maintenance costs and meeting user demand for one-stop services [2][3] - Regulatory pressures for financial client app registration are also prompting banks to streamline redundant applications, enhancing the usage frequency and data security of main platforms [2] Digital Transformation - The banking industry's digital transformation is characterized by three new trends: moving from "many and complete" to "focused and specialized," shifting from product-oriented to user-oriented services, and evolving from isolated online services to integrated ecosystems [3] - Challenges in the app integration process include technical compatibility, user habit migration, and data security [3] - Recommendations for banks include optimizing mobile ecosystems, enhancing digital capabilities, exploring diversified services, and ensuring compliance and security during data migration [3]