Core Viewpoint - The trend of integrating credit card apps into main banking apps is gaining momentum among Chinese banks, with Postal Savings Bank being the second state-owned bank to announce the closure of its independent credit card app, following Bank of China [1][3][4]. Group 1: Bank Actions - Postal Savings Bank announced the integration of its "Postal Credit Card App" services into the "Postal Bank App," ceasing the use of the independent app [3]. - Bank of China previously announced a similar move, planning to migrate services from its "Bountiful Life" app to the main "Bank of China" app [3]. - Over the past two years, more than ten banks, including Beijing Rural Commercial Bank and Shanghai Rural Commercial Bank, have also closed or merged their credit card app services [3]. Group 2: Market Trends - Experts indicate that the closure of independent credit card apps reflects a broader trend in the banking industry aimed at reducing costs and improving efficiency [4][8]. - The integration of apps is seen as a response to the declining profitability and operational costs associated with maintaining separate credit card apps [4][8]. - The digital transformation in banking is shifting focus from standalone functionalities to a more integrated and user-friendly experience through main banking apps [6]. Group 3: Strategic Considerations - Different types of banks have varying motivations for app integration; state-owned banks focus on creating a unified ecosystem, while joint-stock banks aim for differentiated competitive advantages [7]. - Smaller banks prioritize efficiency and survival, using app integration primarily to reduce costs and enhance local service offerings [7]. - The operational burden of maintaining multiple apps, including development and maintenance costs, is a significant factor driving this trend [8]. Group 4: Future Outlook - The future of credit card services may not be limited to main banking apps, as new service formats like mini-programs and embedded lifestyle platforms could emerge [8]. - Banks are encouraged to strengthen their "one bank" digital strategy, enhancing online integration based on business characteristics and user preferences to improve user experience [8].

近日，邮储银行发布《关于调整我行信用卡线上渠道服务的公告》称，根据业务发展需要，将对信用卡 线上渠道服务进行调整，逐步推进信用卡功能向"邮储银行App"整合。整合完成后，"邮储信用卡 App"将不再使用，但客户的信用卡服务不受影响，可通过手机银行等渠道继续办理相关业务。 9月底，中国银行也曾公告调整信用卡业务。据公告，中国银行已启动"缤纷生活"App功能迁移，信用 卡相关功能将逐步迁移至"中国银行App"，原App随后停止下载注册，并逐步关停服务。 今年以来，江西银行、北京农商行等多家银行机构，已将信用卡App关停或并入各行主要的手机银行应 用平台。 据悉，2024年9月，国家金融监督管理总局印发《关于加强银行业保险业移动互联网应用程序管理的通 知》，要求金融机构对用户活跃度低、体验差、功能冗余、安全合规风险隐患大的移动应用及时进行优 化整合或终止运营。 南开大学金融学教授田利辉在接受采访时表示，银行App"瘦身"是银行业数字化战略转型的必然选择， 预计未来，更多银行将把信用卡服务融入主App，形成"主App+多元化轻量触点"的矩阵模式。田利辉也 提示，对消费者而言，短期需适应新渠道，但长期体验将更优，用户将 ...

据央视新闻12月25日消息，近日，邮储银行发布《关于调整我行信用卡线上渠道服务的公告》称，根据业务发展需要，将对信用卡线上渠道服务进行调整， 逐步推进信用卡功能向"邮储银行App"整合。整合完成后，"邮储信用卡App"将不再使用，但客户的信用卡服务不受影响，可通过手机银行等渠道继续办理 相关业务。 图片来源：视觉中国 除国有大行外，中小银行的整合节奏更为密集。今年以来，江西银行、北京农商行、上海农商行、四川农信联合社、华润银行等多家银行机构，已将信用卡 App关停或并入主手机银行平台。回溯更早前，渤海银行、浙商银行、恒丰银行、宁波银行等机构的信用卡App也已在2024年陆续"下线"。 业内人士指出，随着信用卡卡量扩张红利消退、盈利空间承压，分散化、多入口的线上运营模式已触及效率天花板。通过整合信用卡服务至主App，银行有 望在降低成本的同时，提升用户体验与资源配置效率，推动信用卡业务从"独立运营"转向"统一入口、综合服务"的新阶段。 每日经济新闻综合央视新闻、公开资料 据悉，2024年9月，国家金融监督管理总局印发《关于加强银行业保险业移动互联网应用程序管理的通知》，要求金融机构对用户活跃度低、体验差、功能 ...

2025.12.23 本文字数：2166，阅读时长大约4分钟 作者 |第一财经 陈君君 继中国银行率先关停独立信用卡App后，邮储银行近日也宣布，将逐步停止更新"邮储信用卡App"，并 将相关功能整体迁移至"邮储银行App"。在用户增长放缓、获客成本上升的背景下，独立信用卡App的 生存空间持续收窄，银行App"瘦身"与一体化趋势越发清晰。 业内人士指出，随着信用卡卡量扩张红利消退、盈利空间承压，分散化、多入口的线上运营模式已触及 效率天花板。通过整合信用卡服务至主App，银行有望在降低成本的同时，提升用户体验与资源配置效 率，推动信用卡业务从"独立运营"转向"统一入口、综合服务"的新阶段。 邮储银行近日发布的《关于调整我行信用卡线上渠道服务的公告》称，根据业务发展需要，将对信用卡 线上渠道服务进行调整，逐步推进信用卡功能向"邮储银行App"整合。整合完成后，"邮储信用卡 App"将不再使用，但客户的信用卡服务不受影响，可通过手机银行等渠道继续办理相关业务。 事实上，邮储银行此前已释放出明确的整合信号。11月15日，该行公告称，自当日起，暂停办理邮储信 用卡App新客户注册、绑卡及激活服务，存量客户仍可正常使 ...

本文字数：2166，阅读时长大约4分钟 作者 | 第一财经 陈君君 继中国银行率先关停独立信用卡App后，邮储银行近日也宣布，将逐步停止更新"邮储信用卡App"， 并将相关功能整体迁移至"邮储银行App"。在用户增长放缓、获客成本上升的背景下，独立信用卡 App的生存空间持续收窄，银行App"瘦身"与一体化趋势越发清晰。 业内人士指出，随着信用卡卡量扩张红利消退、盈利空间承压，分散化、多入口的线上运营模式已触 及效率天花板。通过整合信用卡服务至主App，银行有望在降低成本的同时，提升用户体验与资源配 置效率，推动信用卡业务从"独立运营"转向"统一入口、综合服务"的新阶段。 信用卡App关停与整合提速 2025.12. 23 在苏商银行特约研究员薛洪言看来，信用卡App功能相对单一，与主App高度重合，独立存在的边际 价值持续下降；而直销银行、信用卡等App多诞生于互联网流量红利期，如今用户活跃度不足、同质 化严重，整合成为提升效率的现实选择。 邮储银行近日发布的《关于调整我行信用卡线上渠道服务的公告》称，根据业务发展需要，将对信用 卡线上渠道服务进行调整，逐步推进信用卡功能向"邮储银行App"整合。整合完成后 ...

继中国银行率先关停独立信用卡App后，邮储银行近日也宣布，将逐步停止更新"邮储信用卡App"，并 将相关功能整体迁移至"邮储银行App"。在用户增长放缓、获客成本上升的背景下，独立信用卡App的 生存空间持续收窄，银行App"瘦身"与一体化趋势越发清晰。 业内人士指出，随着信用卡卡量扩张红利消退、盈利空间承压，分散化、多入口的线上运营模式已触及 效率天花板。通过整合信用卡服务至主App，银行有望在降低成本的同时，提升用户体验与资源配置效 率，推动信用卡业务从"独立运营"转向"统一入口、综合服务"的新阶段。 信用卡App关停与整合提速 邮储银行近日发布的《关于调整我行信用卡线上渠道服务的公告》称，根据业务发展需要，将对信用卡 线上渠道服务进行调整，逐步推进信用卡功能向"邮储银行App"整合。整合完成后，"邮储信用卡 App"将不再使用，但客户的信用卡服务不受影响，可通过手机银行等渠道继续办理相关业务。 事实上，邮储银行此前已释放出明确的整合信号。11月15日，该行公告称，自当日起，暂停办理邮储信 用卡App新客户注册、绑卡及激活服务，存量客户仍可正常使用，但新业务入口已全面转向主App及其 他渠道。 在国有大行 ...

来源：行长要鉴 邮储银行宣布整合独立信用卡APP 12月22日，邮储银行发布公告宣布，将逐步停止更新独立的"邮储信用卡App"，并将全部功能迁移 至"邮储银行App"。 事实上，《行长要鉴》注意到，早在11月15日，该行就已暂停该App的新用户注册、绑卡及激活服务。 同时，为平稳引导用户过渡，邮储银行在主App信用卡专区推出新户专享权益，包括228元微信立减金 或支付宝红包，并保留账单分期、积分兑换、额度调整等核心功能。 回溯至2015年前后，伴随移动互联网红利，各大银行纷纷推出独立信用卡App，试图通过"金融+生 活"生态吸引用户、提升活跃度。十年后，随着信用卡市场进入存量竞争，用户增长见顶、获客成本攀 升，独立App因功能与主App高度重叠、活跃度低迷，逐渐成为运营负担。 与此同时，这一趋势在监管层面也得到了明确呼应。2024年9月，国家金融监督管理总局明确要求金融 机构对"用户活跃度低、体验差、功能冗余"的移动应用及时优化或终止运营，释放出金融App应"少而 精"而非"多而散"的明确信号。 对此，业内专家普遍认为，整合背后的核心动因在于降本增效与体验升级。素喜智研高级研究员苏筱芮 指出，当前信用卡业务在 ...

一场覆盖国有大行、股份制银行及区域银行的信用卡App"瘦身整合"潮正在加速推进。12月22日，北京 商报记者获悉，邮储银行将对信用卡线上渠道服务进行调整，逐步停止更新"邮储信用卡App"，并将全 部功能迁移至"邮储银行App"中，成为继中国银行后又一家推进信用卡线上渠道整合的国有大行。从早 年凭借"金融+生活"生态布局成为获客留客核心抓手，到如今在存量竞争、用户增长见顶、用户体验分 散等多重背景下集体"退场"，信用卡App的整合背后是银行业数字化战略从"跑马圈地"向"精耕细作"的 深刻转型，也预示着信用卡线上服务将迈入"减量提质"生态整合的新阶段。 又一大行出手"瘦身" 又一家国有大行宣布整合独立信用卡App。邮储银行近日发布《关于调整我行信用卡线上渠道服务的公 告》指出，根据业务发展需要，该行即将对信用卡线上渠道服务进行调整，客户在使用"邮储银行 App"或"邮储信用卡App"期间，可能收到题为"感恩陪伴，焕新出发"的弹窗提示，可根据该提示下载并 使用"邮储银行App"进行信用卡服务渠道整合，整合完成后客户将不能再使用"邮储信用卡App"。 北京商报记者从邮储银行客服人员处获悉，目前该行正在对信用卡线上服务 ...

Core Insights - The trend of "thinning" bank apps is becoming increasingly significant, with independent credit card apps and direct banking apps being the main categories for shutdown and integration [1][2] - Several banks, including China Bank, are consolidating their credit card app functionalities into their main banking apps, reflecting a shift towards centralized services [1] - The closure of direct banking apps is also on the rise, with Beijing Bank announcing the cessation of its direct banking app and website, migrating functionalities to its main app [1] Industry Trends - The decline in the proportion of credit card business within banks' credit structures and the redundancy of functions in independent apps are driving the integration trend [2] - The shift from a multi-app operation model to a focus on a single, comprehensive app is aimed at reducing maintenance costs and meeting user demand for one-stop services [2][3] - Regulatory pressures for financial client app registration are also prompting banks to streamline redundant applications, enhancing the usage frequency and data security of main platforms [2] Digital Transformation - The banking industry's digital transformation is characterized by three new trends: moving from "many and complete" to "focused and specialized," shifting from product-oriented to user-oriented services, and evolving from isolated online services to integrated ecosystems [3] - Challenges in the app integration process include technical compatibility, user habit migration, and data security [3] - Recommendations for banks include optimizing mobile ecosystems, enhancing digital capabilities, exploring diversified services, and ensuring compliance and security during data migration [3]

Core Viewpoint - The recent trend of banks shutting down their mobile applications is driven by low user engagement, operational cost pressures, and regulatory requirements, leading to a consolidation of services into fewer, more efficient apps [1][2]. Group 1: Reasons for App Shutdown - Multiple banks, including state-owned and major city commercial banks, have announced the closure of their mobile apps due to low usage and engagement, which results in resource wastage [1]. - As of 2024, over 10 small and medium-sized banks have already discontinued their credit card apps, with at least six more expected to do so by October 2025, integrating their functions into main banking apps [1]. - The trend of shutting down direct banking apps began earlier, with at least 21 banks ceasing operations of their direct banking apps in 2023 [1]. Group 2: Industry Insights - Operational cost pressure is a significant factor driving banks to close underperforming apps, allowing for better resource allocation and cost reduction [2]. - The rise of internet finance and increased market competition have led to a diversion of users from traditional banking apps, prompting banks to consolidate their offerings to enhance competitiveness [2]. - Regulatory guidance from the National Financial Supervision Administration emphasizes the need for banks to optimize or terminate apps that have low user engagement, poor user experience, redundant functions, or compliance risks [2]. Group 3: User Perspective - The closure of redundant apps is seen as a win-win situation for both banks and users, as users prefer a single, multifunctional app that is efficient, secure, and convenient [2].