Core Insights - The trend of "thinning" bank apps is becoming increasingly significant, with independent credit card apps and direct banking apps being the main categories for shutdown and integration [1][2] - Several banks, including China Bank, are consolidating their credit card app functionalities into their main banking apps, reflecting a shift towards centralized services [1] - The closure of direct banking apps is also on the rise, with Beijing Bank announcing the cessation of its direct banking app and website, migrating functionalities to its main app [1] Industry Trends - The decline in the proportion of credit card business within banks' credit structures and the redundancy of functions in independent apps are driving the integration trend [2] - The shift from a multi-app operation model to a focus on a single, comprehensive app is aimed at reducing maintenance costs and meeting user demand for one-stop services [2][3] - Regulatory pressures for financial client app registration are also prompting banks to streamline redundant applications, enhancing the usage frequency and data security of main platforms [2] Digital Transformation - The banking industry's digital transformation is characterized by three new trends: moving from "many and complete" to "focused and specialized," shifting from product-oriented to user-oriented services, and evolving from isolated online services to integrated ecosystems [3] - Challenges in the app integration process include technical compatibility, user habit migration, and data security [3] - Recommendations for banks include optimizing mobile ecosystems, enhancing digital capabilities, exploring diversified services, and ensuring compliance and security during data migration [3]

Core Viewpoint - The recent trend of banks shutting down their mobile applications is driven by low user engagement, operational cost pressures, and regulatory requirements, leading to a consolidation of services into fewer, more efficient apps [1][2]. Group 1: Reasons for App Shutdown - Multiple banks, including state-owned and major city commercial banks, have announced the closure of their mobile apps due to low usage and engagement, which results in resource wastage [1]. - As of 2024, over 10 small and medium-sized banks have already discontinued their credit card apps, with at least six more expected to do so by October 2025, integrating their functions into main banking apps [1]. - The trend of shutting down direct banking apps began earlier, with at least 21 banks ceasing operations of their direct banking apps in 2023 [1]. Group 2: Industry Insights - Operational cost pressure is a significant factor driving banks to close underperforming apps, allowing for better resource allocation and cost reduction [2]. - The rise of internet finance and increased market competition have led to a diversion of users from traditional banking apps, prompting banks to consolidate their offerings to enhance competitiveness [2]. - Regulatory guidance from the National Financial Supervision Administration emphasizes the need for banks to optimize or terminate apps that have low user engagement, poor user experience, redundant functions, or compliance risks [2]. Group 3: User Perspective - The closure of redundant apps is seen as a win-win situation for both banks and users, as users prefer a single, multifunctional app that is efficient, secure, and convenient [2].

Core Viewpoint - The banking industry is experiencing a wave of app closures, with many banks, including state-owned and city commercial banks, shutting down their independent apps, particularly in the credit card and direct banking sectors [2][3]. Group 1: App Closures and Mergers - Over 10 small and medium-sized banks have completed the shutdown of their credit card apps in 2024, with at least 6 more expected to follow by October 2025, integrating their functions into main mobile banking apps [3]. - China Bank has become the first state-owned bank to close its independent credit card app, "Bountiful Life," migrating all functions to the "Bank of China" app [2][3]. - The trend of closing direct banking apps began earlier, with at least 21 banks ceasing operations of their direct banking apps in 2023, reducing the number of such apps to less than one-tenth of their peak [3][8]. Group 2: Reasons for App Consolidation - The closure of multiple apps is driven by the need to reduce operational costs and improve user experience, as many independent apps have low user engagement and high maintenance costs [7][8]. - Regulatory pressures have accelerated the consolidation process, with financial authorities mandating banks to optimize or terminate apps that have low user activity and high compliance risks [8]. - The credit card industry is entering a contraction phase, with a decline in the number of credit cards issued and overall transaction activity, prompting banks to shut down underperforming apps [8]. Group 3: User Behavior and Market Trends - Users prefer a single app that offers comprehensive financial and lifestyle services, leading banks to recognize the importance of a unified digital experience [7][9]. - The banking sector is transitioning from a phase of aggressive app proliferation to a more rational approach, focusing on enhancing user engagement and operational efficiency [7][9]. - The decline in user engagement is evident, with only a few credit card service apps achieving over 10 million monthly active users, while many others struggle to maintain relevance [6][7].

Core Viewpoint - The trend of banks shutting down their mobile applications has gained significant attention, with over 20 banks ceasing operations of certain apps in 2023, indicating a shift towards consolidation and efficiency in the banking sector [1][8]. Group 1: Bank App Shutdowns - Multiple banks have announced the closure of their respective apps, particularly in the credit card and direct banking sectors [2][3]. - China Bank announced in late September that its "Bountiful Life" app will gradually migrate to the China Bank app, leading to the eventual shutdown of the former [4]. - Beijing Bank stated that its direct banking app and website will cease operations on November 12, 2025, with functionalities migrating to the "Jingcai Life" mobile banking app [6]. Group 2: Industry Trends and User Reactions - Since the beginning of 2023, over 20 banks have stopped operating certain apps, with 25 apps, including Minsheng Direct Bank and Kunlun Direct Bank, voluntarily deregistering, covering various financial sectors [8]. - Public sentiment appears supportive of the consolidation, with many users expressing that having one app per bank is sufficient [10]. Group 3: Expert Insights - Industry experts believe that the wave of app shutdowns and consolidations will help banks reduce costs and improve efficiency while enhancing user experience [12]. - Recommendations for banks include optimizing mobile ecosystems, upgrading main apps, integrating credit card functions for a "one-stop" service, and enhancing digital capabilities through AI and big data [12]. - There is an emphasis on exploring diversified services within main apps and ensuring compliance and security during data migration [12].

Core Viewpoint - The article discusses the recent trend of banks in China shutting down and integrating their mobile applications, which has garnered significant public attention and support [2][9]. Group 1: Bank App Shutdowns - Multiple banks have announced the closure of certain mobile applications, particularly in the credit card and direct banking sectors [4][6]. - China Bank announced at the end of September that its "Bountiful Life" app will gradually migrate to the main China Bank app, leading to the eventual shutdown of the former [4]. - Beijing Bank stated that its direct banking app and website will cease operations on November 12, 2025, with functionalities transferred to the "Jingcai Life" mobile banking app [6]. Group 2: Industry Trends - Over 20 banks have stopped operating certain apps in 2023, including Beijing Rural Commercial Bank, Jiangxi Bank, and others, consolidating functions into their main mobile banking applications [7]. - According to a report from the China Internet Finance Association, 25 apps, including Minsheng Direct Bank and Kunlun Direct Bank, have voluntarily canceled their registrations, covering various financial sectors [7]. Group 3: Public and Expert Reactions - Public sentiment is largely supportive of the app consolidation, with many users expressing that having one app per bank is sufficient [9]. - Industry experts believe that the trend of shutting down and integrating apps can help banks reduce costs and improve efficiency, as well as enhance user experience [11]. - Recommendations for banks include optimizing mobile ecosystems, enhancing digital capabilities, exploring diversified services, and ensuring compliance and security during data migration [11].

Core Viewpoint - The banking industry is experiencing a wave of app shutdowns, particularly in the credit card and direct banking sectors, as banks consolidate their services to enhance user experience and reduce operational costs [1][5][12]. Group 1: App Shutdown Trends - Multiple banks, including state-owned and leading city commercial banks, have announced the closure of various banking apps, leading to discussions among users about the necessity of so many banking applications [1][4]. - The shutdown trend is particularly evident in credit card apps, with China Bank recently announcing the migration of its "Colorful Life" app functions to its main app, marking a significant shift as previously, such closures were mainly among smaller banks [5][6]. - In 2023, at least 21 banks have ceased operations of their direct banking apps, with only about 10 remaining in the market, a significant drop from their peak [2][6]. Group 2: User Experience and Market Dynamics - Users have expressed frustration over the multitude of banking apps, which they find unnecessary for infrequent financial transactions, leading to a high number of inactive apps on their devices [1][11]. - The average daily usage time for mobile banking apps has decreased from 4.93 minutes to 2.70 minutes, indicating a decline in user engagement [11]. - The banking sector is shifting focus from acquiring new customers to retaining existing ones, as evidenced by the decline in credit card numbers over the past three years [15][16]. Group 3: Regulatory and Operational Considerations - Regulatory pressures are driving the consolidation of banking apps to enhance risk management and consumer protection, with over 25 banks reported for privacy issues in 2024 [13][14]. - The operational costs associated with maintaining multiple apps are becoming unsustainable, prompting banks to streamline their offerings to improve efficiency and reduce compliance burdens [15][16]. - The future of banking apps is expected to evolve towards a more integrated ecosystem, focusing on user-centric services rather than merely serving as transaction channels [18].

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Core Viewpoint - The digital finance industry in China is experiencing a "retreat tide," marked by the closure and integration of various banking apps and payment licenses, indicating the end of an era characterized by rapid expansion and imitation of internet strategies without understanding the underlying ecosystem [2][5][28]. Group 1: Industry Trends - The number of credit cards and loan cards has decreased to 715 million, down 6 million from the previous quarter and 12 million from the end of last year, marking a continuous decline for 11 consecutive quarters [8]. - The total loan balance for credit cards among 14 listed banks fell by 2.56% in the first half of the year, while transaction volumes dropped by 11.1% year-on-year [9]. - The number of direct banks has significantly decreased, with 21 banks ceasing operations of their direct banking apps in 2023, reflecting a shift in strategy among banks [11][12]. Group 2: Market Dynamics - The mobile banking app user base has stagnated between 650 million and 700 million over the past three years, with daily usage time dropping from 4.9 minutes to 2.7 minutes, a decline of over 40% [11]. - The third-party payment industry is undergoing significant consolidation, with 107 payment licenses revoked, leaving only 164 licensed institutions, as many smaller players exit the market [14][25]. - Major state-owned banks are increasingly dominating the market, with their apps consistently ranking among the top ten in monthly active users, while smaller banks struggle to maintain user engagement [22][24]. Group 3: Challenges Faced - The industry faces issues of homogenization, with many banking apps offering similar services that overlap significantly with their parent bank's main app, leading to redundancy [21]. - High operational costs associated with maintaining multiple apps have resulted in unsustainable business models, particularly for smaller banks and direct banks [21]. - Regulatory scrutiny is increasing, with the government mandating the integration or shutdown of apps with low user engagement and poor functionality [26]. Group 4: Future Opportunities - The focus of competition is shifting from quantity to quality, emphasizing compliance and ecosystem collaboration over mere user acquisition [30]. - Banks are expected to concentrate resources on core services, transitioning from product-oriented strategies to user-centric approaches, leveraging data to meet diverse customer needs [30]. - The rise of digital currencies and advancements in payment technologies present new opportunities for growth in the financial sector, particularly in cross-border payments [31][32].

Core Insights - A wave of bank app closures is occurring in China, with over 10 banks participating in this "streamlining" process, including major state-owned banks and city commercial banks [1][2] - The closures are part of a broader trend where banks are integrating their services into fewer apps to enhance user experience and operational efficiency [2][3] Group 1: Bank App Closures - China Bank's credit card app "Binfeng Life" will gradually shut down, with all functions migrating to the China Bank app [1] - Zhuhai Huaren Bank announced that its "Run Wallet" app will cease operations by October 15, 2025, with features moving to the Huaren Bank app [1] - Beijing Rural Commercial Bank closed its "Phoenix Credit Card" app on March 31 this year, transferring functionalities to its main mobile banking app [1] Group 2: Industry Trends - The number of direct banking apps has significantly decreased, with only about 10 remaining, down from peak levels [2] - The integration trend reflects banks' shift away from "digital anxiety" towards a more rational approach to app management [2][3] - The Financial Regulatory Authority's guidelines have accelerated the consolidation process, urging banks to optimize or terminate low-activity apps [3] Group 3: Expert Opinions - Experts suggest that the focus should be on improving app operation and customer experience rather than merely increasing the number of apps [2][3] - Recommendations include prioritizing technology development, enhancing active user engagement, and improving customer experience over mere product deployment [3]