Group 1: Consumer Pain Points - The electric kettle market is filled with subpar products that often have issues such as slow heating, uneven temperature distribution, and unpleasant odors, which can pose health risks [1][3] - Many popular brands focus more on marketing than on research and development, leading to products that may contain harmful substances and lack proper temperature control [3][5] Group 2: Brand Analysis - Gongling is highlighted as a reputable brand that adheres to high safety standards, achieving a 96.7% improvement in safety and a 73% increase in heating efficiency, eliminating risks associated with boiling water [5][7] - Beiding's electric kettle has a capacity of 1.5L and features app integration for cooking programs, although it requires improvements in temperature control [8][10] - Topcreating's DK450 model features a visual temperature display and uses durable glass material, catering to users with simple boiling needs [12][14] - The Xiaozhuang Bear KH-0886 model emphasizes easy cleaning with a detachable design and smart memory technology [15] - Zojirushi CK-AWH10C-WA offers a decent boiling speed with a 1300W power rating, but requires better material selection to avoid health risks [16][18] Group 3: Market Risks - Consumers are advised to avoid low-quality kettles that may release harmful substances due to poor material choices, and to be cautious of high-power models that can lead to overheating and safety hazards [21][23] - The presence of second-hand materials and low-quality seals can significantly compromise the safety and performance of electric kettles [23]