Core Insights - The window and door industry is facing challenges such as overcapacity and differentiated demand, with increasing consumer expectations for safety, quality, and aesthetics driving innovation and transformation within companies [1][3] - Deji Youpin has emerged as a leader in the industry due to its unique development strategy and commitment to safety and quality [1][3] Company Development - Deji Youpin was founded by Lei Shaojun, who emphasized safety as a core value from the beginning, recognizing the critical nature of window and door products [3][5] - The company has invested heavily in technology research and development, focusing on patented safety technologies to create robust protective barriers for users [5][11] - Deji Youpin has established a leading laboratory to ensure high product quality, requiring all supplied components to pass rigorous testing before procurement [5][11] Strategic Decisions - The company has made significant strategic moves, including relocating to a larger manufacturing base and investing in a smart industrial park, which has driven its growth and market presence [6][8][11] - In 2018, the decision to move to a new manufacturing base was initially met with skepticism, but it proved successful as the company rapidly expanded its market share [8][11] Brand Building - Since 2019, Deji Youpin has increased its brand investment, signing celebrity endorsements to enhance market visibility and consumer trust [13] - The brand slogan "Customized Safe Home for Love" reflects the company's commitment to safety and resonates with consumer expectations [13] Global Expansion - Deji Youpin is actively pursuing international markets, viewing globalization as a long-term strategy despite challenges such as cultural differences and varying certification requirements [15][16] - The company has successfully entered multiple countries since 2019, adapting its products to meet diverse market needs and obtaining various international certifications [16] Future Outlook - The company is committed to high-quality development and innovation as essential strategies for survival in a competitive market [18] - Deji Youpin is investing in digital transformation to optimize production processes and improve efficiency, aiming for a fully digitized management system [19] - The company emphasizes talent development through a comprehensive internal training system, leveraging the local manufacturing talent pool to enhance overall industry standards [21]