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过去一年叮咚买菜澳洲进口商品销量同比增近五成
Bei Jing Shang Bao· 2025-11-06 09:32
Core Insights - Dingdong Maicai has signed a direct procurement agreement with Australian dairy brand Bulla at the 8th China International Import Expo, committing to purchase at least 5 million yuan worth of dairy products next year [1] - The company has also signed a procurement order exceeding 100 million yuan for New Zealand beef with Silver Fern Farms and Shanghai Tiancuiting [1] - Dingdong Maicai is increasing its focus on imported goods, with sales of Australian imported products on its platform growing nearly 50% year-on-year over the past year [1] Group 1 - Dingdong Maicai plans to expand its procurement of specialty products from more countries, aiming to double the procurement volume of frozen durians in the coming year [1] - The company intends to introduce niche Southeast Asian fruits such as Pi Pa mango, Longkong fruit, small pineapples, and Mahachanok mango [1] - In addition to direct procurement, Dingdong Maicai is collaborating with overseas factories for "customized" cooperation, including launching customized Australian Barossa Old Vine Shiraz wine [1] Group 2 - The platform aims to increase the customization rate of Australian products, including dairy, beverages, snacks, meat, and seafood, to over 20% in the coming year [1]