本报讯（记者 张楠）新春佳节将至，消费市场迎来年货采购、家庭聚餐、旅游住宿的高峰。北京市市 场监督管理局、天津市市场监督管理委员会、河北省市场监督管理局近日联合发布节日消费提示，提醒 消费者务必明确"定金"与"订金"的区别。定金具有担保性质，违约不退；订金可协商退款，建议优先选 择支持可退订金的商家。 京津冀三地市场监管部门提示，消费者预订年夜饭时，应注意避免纠纷。预订时如需缴纳定金，务必明 确"定金"与"订金"的区别。其中，定金具有担保性质，违约不退；订金可协商退款，建议优先选择支持 可退订金的商家。在签订书面合同时，详细约定菜品明细、套餐规格、用餐时间、收费标准、取消条款 及违约责任，切勿轻信口头承诺。 订餐前要询问商家是否存在服务费、茶位费、打包费等附加消费。特别要确认套餐外的单点菜品、加价 换菜规则以及包间使用规则。避免因商家收取额外费用引发消费争议。 消费者应全程保管合同、定金收据、发票、电子订单、聊天记录、宣传截图及菜品照片视频等，备份好 关键电子证据，重要沟通尽量通过文字方式进行确认，作为维权关键依据。 餐饮经营者要严格落实明码标价各项规定。确保菜单、价签和点菜工具标价一致，分别标示不同产地、 ...

Core Viewpoint - The article discusses the regulatory measures implemented by the Market Supervision Administration to ensure compliance during the "Double Eleven" shopping festival, emphasizing the protection of consumer rights and the maintenance of fair trading practices. Group 1: Compliance Guidelines for E-commerce Platforms - E-commerce platforms must strictly implement their responsibilities, ensuring that merchant information is accurate and transparent [1] - Prohibited practices include "choose one from two" and "big data price discrimination," with clear communication of promotional conditions and refund processes required [2] - Platforms are not allowed to interfere with merchants' pricing autonomy and must avoid practices like raising prices before discounts and false price comparisons [3] Group 2: Marketing and Advertising Regulations - Platforms must regulate live marketing activities, thoroughly vetting merchant qualifications and product information, and prohibiting the sale of counterfeit or restricted goods [5] - Advertising content, especially in sensitive areas like medical beauty and pharmaceuticals, must undergo strict review, with platforms held accountable for celebrity endorsements [7] Group 3: Consumer Rights and Dispute Resolution - Platforms must adhere to the "seven-day no-reason return" policy and ensure accessible complaint channels, establishing a rapid response mechanism to assist consumer rights protection [9] - The complexity of promotional rules, particularly regarding "deposit" and "advance payment," can confuse consumers, leading to potential legal implications [12][14] - During the "Double Eleven" period, increased order volumes can lead to delivery issues, with sellers responsible for damages until the buyer signs for the package [16][18]