Core Viewpoint - The article discusses the regulatory measures implemented by the Market Supervision Administration to ensure compliance during the "Double Eleven" shopping festival, emphasizing the protection of consumer rights and the maintenance of fair trading practices. Group 1: Compliance Guidelines for E-commerce Platforms - E-commerce platforms must strictly implement their responsibilities, ensuring that merchant information is accurate and transparent [1] - Prohibited practices include "choose one from two" and "big data price discrimination," with clear communication of promotional conditions and refund processes required [2] - Platforms are not allowed to interfere with merchants' pricing autonomy and must avoid practices like raising prices before discounts and false price comparisons [3] Group 2: Marketing and Advertising Regulations - Platforms must regulate live marketing activities, thoroughly vetting merchant qualifications and product information, and prohibiting the sale of counterfeit or restricted goods [5] - Advertising content, especially in sensitive areas like medical beauty and pharmaceuticals, must undergo strict review, with platforms held accountable for celebrity endorsements [7] Group 3: Consumer Rights and Dispute Resolution - Platforms must adhere to the "seven-day no-reason return" policy and ensure accessible complaint channels, establishing a rapid response mechanism to assist consumer rights protection [9] - The complexity of promotional rules, particularly regarding "deposit" and "advance payment," can confuse consumers, leading to potential legal implications [12][14] - During the "Double Eleven" period, increased order volumes can lead to delivery issues, with sellers responsible for damages until the buyer signs for the package [16][18]

Group 1 - The "Double Eleven" shopping season has led to various promotional activities by e-commerce platforms, such as "full reduction coupons," "pre-sale price locks," and "limited-time flash sales," which can confuse consumers and lead to potential disputes [1] - The distinction between "deposit" and "advance payment" is crucial, as they have different legal implications; a deposit is a legally recognized guarantee, while an advance payment is not [3] - During the "Double Eleven" period, the surge in orders increases pressure on delivery services, leading to frequent issues such as delays, losses, and damages [5] Group 2 - Sellers bear the risk of damage to goods during transit until the buyer has signed for the delivery; consumers should inspect goods upon receipt and document any issues for potential claims [7]

Core Points - The "Double Eleven" shopping season has led to various promotional activities by e-commerce platforms, which can confuse consumers and result in disputes [1] - The distinction between "deposit" and "advance payment" is crucial, as they have different legal implications [3] - The surge in orders during "Double Eleven" increases pressure on logistics, leading to common issues such as delays, loss, and damage of packages [5] Group 1 - The promotional rules during "Double Eleven" are complex, particularly regarding the terms "deposit" and "advance payment," which can lead to consumer confusion [1][3] - "Deposit" is a legally recognized form of guarantee, where the buyer loses the deposit if they back out, while the seller must return double the deposit if they fail to deliver [3] - "Advance payment" is not a legal term and can be refunded regardless of who breaches the contract [3] Group 2 - The increase in orders during "Double Eleven" results in heightened logistics pressure, leading to frequent issues with delivery [5] - Sellers are responsible for the risk of damage or loss until the buyer has signed for the package, emphasizing the importance of verifying goods upon delivery [7] - Consumers should document any issues with their orders immediately and communicate with sellers for compensation [7]