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腾讯智慧零售瞄上“世界超市” 将携手小商品城共建数贸新生态
Core Insights - Tencent Smart Retail has signed a strategic cooperation agreement with Yiwu Small Commodity City to advance the digital transformation of Yiwu's sixth-generation market [1][4] - The collaboration will focus on four core areas: customer flow digitization, space digitization, activity digitization, and marketing digitization, aiming to create a comprehensive digital trade solution [2] Group 1: Strategic Focus - The partnership will prioritize three main tasks: promoting a digital trade model in Yiwu, upgrading the Chinagoods membership system for an integrated online-offline service platform, and establishing a smart trade IP landmark [2][4] - Tencent will leverage its digital technology and ecosystem capabilities to enhance brand influence and trade efficiency for merchants, while also optimizing product innovation and marketing for small and medium-sized enterprises [2][4] Group 2: Market Evolution - Yiwu is transitioning from a traditional experience-driven market to a technology-driven market, marking a significant evolution comparable to its previous transformation into a "world supermarket" [3][4] - The upcoming opening of the Yiwu Global Digital Trade Center signifies Yiwu's entry into the sixth generation of digital markets, aiming to set a new standard for global small commodity trade [4] Group 3: Broader Implications - The collaboration between Yiwu and Tencent is expected to provide a model for the digital transformation of China's real economy, showcasing a replicable experience for other markets [4] - The integration of digital technology into Yiwu's trade ecosystem is anticipated to reshape global small commodity trade standards and enhance the overall efficiency of the trade chain [4]