Group 1 - The core initiative launched by Gaode is the "Million Fireworks Good Store Support Plan," which allows merchants to access "Flying Street View" for free, resulting in over 600,000 merchant reservations within a week [1][3] - Beijing leads with over 57,000 reservations, followed by Hangzhou and Chengdu with over 46,000 and 44,000 reservations respectively [1] - The "Flying Street View" utilizes Gaode's self-developed world model to provide immersive navigation and exploration experiences, allowing users to preview restaurants and attractions in a realistic manner [3] Group 2 - Merchants can create their own "Flying Street View" by simply uploading videos and photos of their establishments through the Gaode app after completing the reservation process [3] - The previous initiative, the Street Scanning List, attracted over 860,000 restaurant merchants within 100 days, leading to a 330% increase in order volume and a 270% increase in transaction value [3]

Core Insights - The "Flying Street View" service launched by Gaode has become a trending topic among offline merchants, providing immersive online store exploration while meeting merchants' needs for distinctive display and efficient conversion [1][3]. Group 1: Service Overview - "Flying Street View" utilizes Gaode's self-developed world model to deliver highly realistic digital representations, enabling continuous and dynamic real-world navigation and store exploration [3]. - The service allows users to experience the surroundings of restaurants and attractions, including views of parking spaces and dining environments, before arriving [3]. Group 2: Merchant Engagement - Since the launch of the "Million Fireworks Good Store Support Plan" on January 7, over 600,000 merchants have made reservations within just five days, with Beijing leading at over 57,000 reservations [1]. - The demand from merchants has been so high that it caused Gaode's consultation hotline to become busy, requiring the team to work overnight to respond [1]. Group 3: Benefits for Merchants - The technology addresses key pain points for merchants, alleviating customer concerns about cleanliness and accessibility of small shops, and helping large restaurants avoid booking errors [3]. - The "Flying Street View" feature provides a new way for merchants to showcase their store environments and characteristics, facilitating the conversion of online interest into offline visits [3]. Group 4: Platform Trust and Performance - The success of "Flying Street View" is supported by merchants' trust in the platform, as evidenced by over 860,000 restaurants joining the Gaode Street Scanning List within 100 days, leading to a 330% increase in order volume and a 270% increase in transaction value [5].