Group 1 - The pet industry is experiencing a new consumption trend as the pet owner population expands, with products like pet New Year goods, photography, and festive meals gaining popularity [1] - A pet supplies supermarket in Beijing is seeing a surge in customers purchasing New Year goods, indicating a vibrant market [3] - The store has introduced a variety of pet New Year products, including toys and clothing, which have attracted many consumers [5] Group 2 - Merchants report an increase in both the repurchase rate and average transaction value from existing customers during this festive season [7] - Pet photography services are also in high demand, with a new Spring Festival theme attracting numerous consumers [9] - A pet photography store manager noted that they have photographed around 100 pets in just over a month, with prices for sessions ranging from 399 to 699 yuan depending on the theme [13] Group 3 - The pet industry is showing signs of integration and development towards a more cohesive industry chain, with increased collaboration opportunities emerging [15] - According to the latest report, the urban pet consumption market in China is projected to exceed 312.6 billion yuan by 2025, reflecting a 4.1% growth from the previous year [15]