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给“毛孩子”的仪式感!囤年货、拍写真,宠物过年成春节消费新热点
Sou Hu Cai Jing· 2026-01-24 15:27
除了宠物年货,节前宠物摄影人气也很高。北京一家宠物摄影门店,今年新推出的马年新春主题布景就 吸引了不少消费者。 (央视财经《经济信息联播》)随着养宠人群的扩大,节前的消费市场上,一股新的消费热潮正在兴起 ——从宠物年货、宠物写真到宠物年夜饭,"毛孩子"们也要好好过个年。 在位于北京朝阳区的一家宠物用品超市,只见店内人头攒动,携宠前来置办年货的"家长"比比皆是。 除了日常消耗品,店内还推出了一系列宠物年货商品,从玩具到服饰,种类比较丰富,吸引了大量消费 者驻足选购。 商家表示,这些新产品除了吸引新顾客的目光,这段时间,老顾客的复购率与客单价都有明显提升。 转载请注明央视财经 编辑:令文芳 店长七七告诉记者,她从杂志人像摄影转行,看中的正是宠物行业的市场潜力。目前门店客源基本上以 回头客和熟客推荐为主,逢年过节拍摄档期都排得满满当当。 北京市朝阳区某宠物摄影店店长 七七:(眼下)差不多一个多月的时间,拍了有100只左右的"毛孩 子"。年前的时间摄影师的档期已经约满,大多宠物拍摄的定价大概在399元或者699元,分不同的主题 场景。 除了店内拍摄,店长表示,一年来接到的外部合作邀约也明显增多,包括宠物乐园、宠物友好 ...
规模已超3000亿!宠物过年成春节消费新爆点
Sou Hu Cai Jing· 2026-01-16 23:39
Core Insights - The pet consumption market in China is experiencing significant growth, with the urban dog and cat market surpassing 312.6 billion yuan in 2025, reflecting a 4.1% increase from the previous year [3] - The concept of "it economy" is expanding beyond traditional categories like food and medical care, moving towards emotional and experiential consumption, including pet-themed events and services [6] Group 1: Market Growth - In 2025, the urban dog market reached 160.6 billion yuan, while the cat market was valued at 152 billion yuan, indicating a robust expansion in pet-related spending [3] - The overall pet consumption market is evolving, showcasing resilience and vitality in the face of changing consumer behaviors and preferences [1] Group 2: Consumer Trends - Pet owners are increasingly purchasing products and services for emotional reasons, with trends such as pet photography and customized pet goods becoming popular during festive seasons [5] - The emergence of new business models, such as pet cafes and travel groups, highlights the integration of the pet industry with tourism, retail, and social experiences [6] Group 3: Emotional Connection - The shift from functional needs to emotional fulfillment in pet consumption reflects broader changes in family structures and consumer attitudes towards emotional and experiential values [8] - Testimonials from industry participants emphasize the emotional bonds formed through pet ownership, indicating that these connections are often valued more than financial profits [8]