宠粉经济

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“一镇千面”重塑文旅新生态
Su Zhou Ri Bao· 2025-05-02 00:21
Core Insights - The article highlights the transformation of Zhouzhuang from a traditional tourism model focused on ticket sales to a more sustainable "chain economy" that emphasizes long-term visitor engagement and cultural experiences [2][4] Group 1: Tourism Strategy - Zhouzhuang has introduced a new ticketing policy allowing for lifetime free entry after a one-time purchase, which is seen as a significant investment in customer loyalty and engagement [2][4] - The shift from a "ticket economy" to a "chain economy" aims to stimulate market activity and enhance consumer spending, benefiting various local businesses such as retail, hospitality, and dining [2][3] Group 2: Cultural Integration - The integration of local cultural elements with modern technologies like AI and the metaverse is creating diverse new experiences for visitors, enhancing the cultural and economic value of the destination [3][4] - Zhouzhuang's cultural offerings, such as the immersive performance "Only This Zhouzhuang," have attracted over 100,000 visitors since its premiere, showcasing the town's unique cultural identity [4][5] Group 3: Visitor Experience Enhancement - The introduction of a free tourist bus service during peak seasons aims to improve visitor experience by connecting key attractions, demonstrating a commitment to service quality [7][8] - Zhouzhuang is focusing on personalized services and community engagement, such as offering affordable meal packages and free parking for visitors, to enhance overall visitor satisfaction [7][8] Group 4: Economic Impact - The new tourism initiatives are expected to drive significant economic benefits, as evidenced by increased sales in local businesses and the successful launch of new attractions [2][6] - Zhouzhuang's approach to tourism is seen as a model for other traditional destinations looking to modernize and attract a broader audience [8]