Core Insights - The transformation of ticket policies in China's cultural tourism industry reflects a shift from a "sightseeing era" to an "immersive era," allowing for longer visitation periods and deeper emotional connections with the scenery [1][2][3] - The introduction of multi-day and lifetime tickets, such as the "seven-day pass" at Lushan and "lifetime free entry" at Zhouzhuang, indicates a move towards enhancing visitor experience and increasing overall spending [1][2] - The concept of "chain economy" emerges as visitors are encouraged to stay longer, leading to increased consumption in local businesses and cultural activities [2] Ticket Policy Changes - The shift from "same-day only" tickets to options like "seven-day" and "three-day" passes allows tourists to engage more deeply with attractions, resulting in longer average stay times and increased spending [1] - Zhouzhuang's "lifetime free entry" policy has transformed visitors from transient guests to regular patrons, fostering a sense of belonging and emotional investment [2] Economic Impact - The new ticketing strategies have led to a significant increase in visitor spending, with Zhouzhuang seeing average stay times increase from 4 hours to 10 hours, and a 20% rise in food and accommodation consumption [1][2] - Cultural activities and immersive experiences are becoming key drivers of revenue, as seen in Lushan's integration of various cultural events and Zhouzhuang's successful night tourism projects [2] Cultural Shift - The changes in ticketing and visitor engagement reflect a broader cultural narrative, moving from mere "scenery selling" to "shared living," emphasizing the importance of emotional connections and cultural storytelling [3]

Core Viewpoint - The implementation of "multi-day ticketing" systems in various tourist attractions across China is transforming the tourism experience, allowing visitors to enjoy deeper engagement with the sites over multiple days rather than being limited to a single day visit [1][2][4]. Group 1: Ticketing Reforms - Many scenic spots, including Lushan and Huangyao Ancient Town, have adopted a "one ticket for multiple days" policy, enabling visitors to explore the attractions over several days [2][5]. - Lushan's new ticketing system allows visitors to access the core scenic area and ten other surrounding attractions within seven days of purchase [2][4]. - Huangyao Ancient Town offers a "one ticket for three days" option, enhancing visitor experience and encouraging longer stays [5][8]. Group 2: Visitor Experience and Economic Impact - The new ticketing policies have significantly increased visitor satisfaction, with average stay duration in Huangyao rising from 4 hours to 10 hours, leading to a 20% increase in local food and accommodation spending [8][10]. - Tourists are now able to enjoy a more relaxed pace, moving away from the "rushed" visits of the past, allowing for a more immersive experience in the local culture and environment [10][11]. - The shift from a "ticket economy" to a "chain economy" is evident, as attractions like Zhouzhuang are exploring diverse revenue streams beyond just ticket sales [11]. Group 3: Cultural and Entertainment Enhancements - Zhouzhuang has introduced immersive performances and night tours, enhancing the cultural experience for visitors and increasing their stay duration by over 2 hours [13][15]. - The integration of traditional arts, such as Kunqu opera, with modern entertainment forms has created unique experiences that resonate with visitors [14][15].

Core Insights - The article highlights the transformation of Zhouzhuang from a traditional tourism model focused on ticket sales to a more sustainable "chain economy" that emphasizes long-term visitor engagement and cultural experiences [2][4] Group 1: Tourism Strategy - Zhouzhuang has introduced a new ticketing policy allowing for lifetime free entry after a one-time purchase, which is seen as a significant investment in customer loyalty and engagement [2][4] - The shift from a "ticket economy" to a "chain economy" aims to stimulate market activity and enhance consumer spending, benefiting various local businesses such as retail, hospitality, and dining [2][3] Group 2: Cultural Integration - The integration of local cultural elements with modern technologies like AI and the metaverse is creating diverse new experiences for visitors, enhancing the cultural and economic value of the destination [3][4] - Zhouzhuang's cultural offerings, such as the immersive performance "Only This Zhouzhuang," have attracted over 100,000 visitors since its premiere, showcasing the town's unique cultural identity [4][5] Group 3: Visitor Experience Enhancement - The introduction of a free tourist bus service during peak seasons aims to improve visitor experience by connecting key attractions, demonstrating a commitment to service quality [7][8] - Zhouzhuang is focusing on personalized services and community engagement, such as offering affordable meal packages and free parking for visitors, to enhance overall visitor satisfaction [7][8] Group 4: Economic Impact - The new tourism initiatives are expected to drive significant economic benefits, as evidenced by increased sales in local businesses and the successful launch of new attractions [2][6] - Zhouzhuang's approach to tourism is seen as a model for other traditional destinations looking to modernize and attract a broader audience [8]