Core Viewpoint - Dior has confirmed a data breach involving unauthorized access to customer information, which has raised concerns among clients and the public [1][2][3]. Data Breach Details - The breach was discovered on May 7, 2025, and involved unauthorized external access to a database containing customer data [3][4]. - Affected customer information may include names, gender, phone numbers, email addresses, mailing addresses, spending levels, and preferences, but does not include financial information such as bank account details or credit card information [3][4][10]. - Dior has taken measures to prevent further unauthorized access and is working with cybersecurity experts to investigate the incident and report to relevant regulatory authorities [3][4]. Customer Communication - Dior has been notifying affected customers via SMS and email about the breach and has apologized for any inconvenience caused [3][10]. - The company advises customers to remain vigilant against suspicious communications and not to disclose sensitive information [3][4]. Financial Performance Context - LVMH's Q1 2025 financial report indicated a total revenue of €20.3 billion, a 3% year-over-year decline, with the fashion and leather goods segment, including Dior, seeing a 5% drop in sales [15]. - The Asia-Pacific market (excluding Japan) experienced an 11% revenue decline, which was worse than the expected 4.69% decrease [15]. - The company is considering price increases in response to potential U.S. tariffs and is planning to control management and marketing costs [15].