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美年健康发布“客户服务创新升级十条举措”
Xin Hua She· 2025-11-03 05:29
Core Insights - The core theme of the event is "Serving with Heart, Safeguarding Health," emphasizing the importance of customer service in the healthcare sector [1][2] - The company has designated 2025 as the "Customer Service Experience Year," with a monthly "Customer Service Day" to enhance service quality and customer engagement [1][2] Group 1: Customer Service Initiatives - The "Customer Service Day" initiative began in 2019 and is a key brand activity for the company, focusing on a customer-first approach [2] - The management team will engage directly with customers at health centers to gather feedback and improve service quality through a closed-loop mechanism of "Identifying Problems - Solving Problems - Continuous Optimization" [2] - The company has introduced ten major initiatives aimed at enhancing customer service through standardization, digitization, and refinement [3] Group 2: Ten Major Initiatives - Personalized health check plans will be created based on individual assessments, considering factors like gender, age, and health history, allowing for tailored health examinations [4] - A quick appointment system via WeChat/Alipay allows customers to book health checks in 30 seconds, with AI analyzing customer flow to optimize scheduling [5] - An intelligent guidance system will streamline the health check process, dynamically planning optimal routes to reduce waiting times and enhance customer comfort [6] - Standardized service protocols will ensure that all staff adhere to best practices, providing transparency and reassurance to customers during their health checks [7] - AI-driven innovations will enhance the accuracy of health screenings, introducing specialized products for various health conditions and improving detection rates [8][9] - A dual report interpretation service will provide customers with AI-generated insights followed by a one-on-one consultation with a healthcare professional for comprehensive understanding [9] - The company has established a systematic approach to managing significant abnormal results, expanding the criteria for important indicators based on local health profiles [10] - New health management projects, such as weight management, will leverage AI technology for personalized health monitoring [10] - Comprehensive services will be offered, integrating health checks, management, and insurance solutions to meet customer needs [11] - The company aims to deepen the integration of AI technology across all health check processes, optimizing service costs and enhancing customer experience [12]