Core Viewpoint - Guizhou Moutai is facing challenges due to industry cycle adjustments and changing consumer trends, but it aims to maintain stable growth through optimized market strategies and product placements [3][4]. Financial Performance - In the first half of 2025, Guizhou Moutai achieved total revenue of 91.094 billion yuan, a year-on-year increase of 9.16%, and a net profit attributable to shareholders of 45.403 billion yuan, up 8.89% year-on-year [2]. - The company's revenue growth rate in Q2 2025 was 7.28%, down from 10.54% in Q1 2025 [2]. Market Dynamics - The overall production of major Chinese liquor companies decreased by 5.8% year-on-year in the first half of 2025, indicating a downward trend in the industry since its peak in 2016 [2]. - The terminal market showed signs of recovery in August 2025, with significant month-on-month growth in sales since the end of August [2]. Stock Split Discussion - There is ongoing debate among shareholders regarding a potential stock split, with some believing it could enhance trading volume and attract new investments, while others argue it may increase stock price volatility [5][6]. - The company is considering the implications of a stock split carefully, weighing the long-term interests of shareholders and the company's sustainable development [5][6]. Strategic Initiatives - Guizhou Moutai is focusing on transforming customer engagement, market scenarios, and service offerings to adapt to changing consumer behaviors [8]. - The company plans to innovate marketing strategies and expand consumption scenarios for its strategic product, Moutai 1935, to meet rational consumption trends [9].