客群营销
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巨野农商银行:深耕客群营销 助推地方产业兴旺
Qi Lu Wan Bao· 2026-01-26 08:10
Core Viewpoint - The company, Juyi Rural Commercial Bank, integrates its development with the regional economy, focusing on deep customer marketing and precise financial services to empower the real economy and promote high-quality development through a symbiotic relationship between finance and industry [1] Group 1: Customer Service Strategy - The bank emphasizes "service down to the grassroots and deep customer cultivation" as its foundation, shifting from a broad approach to a targeted one through a "grid-based" marketing service system [2] - Customer managers conduct in-depth visits and surveys to understand the financing needs, production cycles, and operational characteristics of core customer groups, establishing dynamic credit profiles [2] - This approach not only narrows the gap between banks and enterprises but also extends financial services to the "capillaries" of economic and social development, laying a solid foundation for precise policy implementation [2] Group 2: Empowering Specialty Industries - The bank focuses on local agricultural resources and industry layout, supporting food security and specialty planting through innovative financial products like "planting loans" and "agricultural machinery loans" [3] - Specific financial solutions are provided for the garlic industry, covering the entire supply chain from planting to cold storage and sales, transforming small-scale garlic production into a significant industry [3] - The bank also supports emerging sectors such as rural tourism and ecological farming by customizing credit products to enhance economic advantages from ecological resources [3] Group 3: Product and Service Innovation - To meet the diverse and personalized financial needs of industry customers, the bank continuously innovates its products and services, developing flexible options like accounts receivable pledges [4] - The bank promotes an online credit platform to enhance financing convenience, allowing data to do the heavy lifting while minimizing customer effort [4] - Interest rate discounts are offered to key sectors such as agriculture and small enterprises, effectively lowering financing costs and benefiting both businesses and farmers [4]