Core Insights - The ice and snow tourism market is expected to experience significant growth during the 2025-2026 season, with market size projected to exceed 1 trillion yuan, marking a historical high [1] Domestic Ice and Snow Tourism - The domestic ice and snow tourism market is characterized by a dual flow of "northward snow chasing" and "southward cold avoidance," with southern tourists accounting for over 70% of bookings [2] - Popular destinations include Harbin, which leads in bookings with a 35% year-on-year increase, and Urumqi, which saw a 160% surge in bookings [3] Consumer Demographics and Trends - The younger generation, particularly those born after 2000, is driving the popularity of skiing, with a notable increase in bookings for children and teenagers [4] - Families, especially those from the 80s and 90s, prefer flexible travel options like self-driving tours, while older generations favor guided tours [5] Emerging Destinations and Experiences - New and traditional destinations are thriving, with Harbin and Urumqi leading the way, while southern destinations like Lijiang and Chengdu are gaining popularity [3] - Indoor snow parks are becoming increasingly popular, allowing for year-round snow experiences [6] Outbound Ice and Snow Tourism - Outbound ice and snow tourism is gaining traction, with Almaty emerging as a surprising destination due to visa-free policies and competitive pricing [7] - Traditional destinations like Hokkaido and Moscow remain popular among high-end travelers [7] Consumer Incentives and Packages - Travel platforms are launching various promotional activities to enhance the ice and snow tourism experience, including the "Tongcheng Snow Friends Card" offering various benefits [8] - Accommodation options are diversifying, with a rise in themed hotels and packages that combine lodging with skiing experiences [8]