0:00 中旅旅行总经理助理 张克雄：当前市场需求呈现鲜明的"体验深化"与"圈层分化"特征。消费者已不满足于简单冰雪观光，转而追求"冰雪+度假""冰雪+文 化""冰雪+社交"的融合体验。 从目的地来看，冬季旅游热门区域呈现"南北呼应、冷暖交织"的格局。冰雪游集中在吉林长白山、河北崇礼、黑龙江、新疆等北方区域，避寒游核心目的地 则聚焦云南、海南、福建等地。 众信旅游集团媒介公关经理 李梦然：我们今年在冰雪旅游市场推出了20多款不同的冰雪产品，比如米兰—科尔蒂纳2026年冬奥会观赛产品、"跟着赛事去旅 行"崇礼云顶的观赛产品。除此之外，我们想把很多优质的旅游资源带给国内的游客，让他们更好去体验冰雪旅游。 "主动找冷" 冬季旅游进入"主题旺季" 0:00 随着各大滑雪场陆续"开板"，冬季旅游大幕正式拉开。冰雪游与避寒游双轮驱动格局成形，消费需求向多元化、个性化、深度化升级，"淡季不淡"已成行业 常态。今年冬季旅游市场，需求端有哪些新变化，供给侧又有哪些新突破？ 综合各大旅行社及在线旅游平台数据，今年冬季出游预订人次已超去年同期，市场呈现"启动早、预订旺"的显著特征。与往年相比，年轻游客占比大幅提 升，冰雪游和避寒游 ...

经济观察网2026年的元旦比2025年多放2天假，为文旅消费市场带来乘数级拉动效应。数据显示，截至 12月17日，元旦假期国内航线机票预订量超176万张，同比增长约46%。"冰雪游"和"避寒游"成为两大 主流旅行趋势。此外，这个元旦假期从北京、天津等主要城市飞往三亚、海口、昆明、广州、厦门等热 门避寒目的地的机票预订热度环比上涨36%。飞到大湾区多个城市的机票量同比大幅增长。 ...

2026年元旦假期火车票今日开售 记者从国铁集团了解到，按照提前15天预售的规定，12月18日起，2026年元旦假期火车票正式开售。 元旦冰雪游升温 雪具服务便捷旅客出行 元旦出行，冰雪游是最热门的选择之一。随着冰雪游热度持续升温，多地铁路部门也增开冰雪专列，推出配套的全方位暖心举措，让"坐着高铁去滑雪"成为 元旦出行新风尚。 2026年元旦假期火车票18日起开售，旅客可通过12306网站、手机客户端、订票电话或售票窗口购买车票。12月18日可购买元旦假期首日火车票。 0:00 如果想提前预订元旦假期车票，旅客在火车票开售前，可以先打开铁路12306App，预填乘车人、车次、席别等信息，在车票开始发售时，一键提交订单即 可。 如果没有第一时间买到车票，旅客可以同时提交6个待兑现订单，每个订单支持9名乘车人，选择3个乘车日期的60个"车次+席别"组合，候补截止时间延长至 开车前20分钟，临时增开列车席位还将优先配售给候补旅客。 全新推出的"雪具便利行"服务，覆盖京张高铁北京北至崇礼间G7831/2等8趟重点列车，旅客购票后可通过12306客户端"出行服务－雪具服务"栏目，同步预 约雪具随车同行服务，每套雪具68 ...

去年元旦仅放一天，今年三天连休小长假大幅推高火车票和机票热度。同程旅行平台数据显示，截至目 前，元旦前后火车票和机票整体搜索热度相比去年同期涨303%。 值得一提的是，近几个月来开通运营的沈佳高铁沈阳至白河段、盘州至兴义高速铁路、襄阳至荆门高速 铁路等，将在元旦假期激发一波探亲及旅游需求，同程旅行数据显示，元旦前后襄阳至荆门、盘州至兴 义等火车票搜索热度有所提升。 核心城市群短途火车票抢手 综合元旦前后已售车票及用户提前预约购票的情况，同程旅行数据显示，元旦假期十大热门出发地包括 北京、上海、成都、广州、杭州、深圳、西安、石家庄、天津、南京；目的地榜单TOP10城市则分别包 括上海、哈尔滨、北京、沈阳、大理、昆明、成都、广州、贵阳、长沙。 同程旅行此前发布《2026元旦假期旅行趋势报告》显示，元旦旅行市场呈现长短线交织的格局，体现在 火车票预订上，短途旅行大多集中在京津冀、长三角、珠三角、成渝核心城市群内。同程旅行平台上， 车程在1小时-3小时之间的跨城火车票十分抢手，热度靠前的线路包括成都至重庆、广州至深圳、杭州 至上海、北京至石家庄等。 冰雪游和避寒游两大旅游主题驱动下，东北三省、云南省、广东省、福建省等 ...

从机票预订来看，航旅纵横大数据显示，截至12月17日，元旦假期境内航线机票预订量超176万张，同 比增长约46%；境内热门航线前十名包括（不区分航向）上海—广州、上海—北京、上海—深圳、北京 —深圳、北京—广州、北京—成都等。 在长线游方面，元旦假期延续了冬季旅行"冰雪游"和"避寒游"两大主流。 12月17日，跨年（2025年12月31日）火车票正式发售。北京商报记者从多家在线旅游平台获悉，截至当 日上午10:00，北京到哈尔滨、北京到郑州、北京到武汉等多条热门线路的部分车次售罄。2026年元旦 放假三天，民众出行意愿强，车程在2小时左右的短途路线最为火爆。北京往返天津、成都往返重庆、 上海往返南京、广州往返南宁等短途线路人气旺。此外，不少人选择"请3休8"，利用拼假进行长线游。 机票数据显示，元旦假期境内航线机票预订量超176万张，同比增长约46%。上海、北京、广州、成 都、深圳、昆明等是热门目的地。 去哪儿旅行提供给北京商报记者的数据显示，截至当日上午10:00，已有多条热门线路的部分车次售 罄，包括北京到哈尔滨、北京到郑州、北京到武汉、深圳到汕头、成都到宜宾、成都到西昌、宁波到上 海、哈尔滨到牡丹江、青 ...

12月17日，跨年火车票（2025年12月31日）正式发售。北京商报记者从多家在线旅游平台获悉，截至当 日上午10:00，北京到哈尔滨、北京到郑州、北京到武汉等多条热门线路的部分车次售罄。2026年元旦 放假三天，民众出行意愿强，车程在2小时左右的短途路线最为火爆。北京往返天津、成都往返重庆、 上海往返南京、广州往返南宁等短途线路人气旺。此外，不少人选择"请3休8"，利用拼假进行长线游。 机票数据显示，元旦假期境内航线机票预订量超176万张，同比增长约46%。上海、北京、广州、成 都、深圳、昆明等是热门目的地。 去哪儿旅行提供给北京商报记者的数据显示，截至当日上午10:00，已有多条热门线路的部分车次售 罄，包括北京到哈尔滨、北京到郑州、北京到武汉、深圳到汕头、成都到宜宾、成都到西昌、宁波到上 海、哈尔滨到牡丹江、青岛到烟台、青岛到淄博等。 "周边小城游"成为大多民众的首选。去哪儿旅行数据显示，元旦期间，多个热门县城酒店预订增幅较 高，杭州淳安县、四川阿坝州理县增长5倍以上，汕头南澳、阿坝九寨沟、桂林阳朔县增长超3倍。河北 秦皇岛昌黎县以独特的海滨景观、网红度假区阿那亚，承接了来自北京的短途客流，跻身最受欢迎 ...

12月11日，记者从木鸟民宿获悉，其发布的《2026年元旦假期民宿预订趋势报告》显示，2026年元旦假 期民宿预订火热，截至目前，元旦当日订单同比去年同期上涨164%。00后订单占比60%。跨年游带动 元旦假期民宿订单增长，跨年夜民宿订单较元旦当天高30%，南京、北京、西安跨年夜民宿订单同比分 别增长44.6%、61.9%、172%。南方用户涌向北方玩雪，主题乐园成为跨年首选。 冰雪游避寒游双线火热 元旦订单大幅上涨 三天连休加热元旦出行。木鸟民宿数据显示，截至目前，元旦当日订单同比去年同期上涨164%，从节 前民宿预订情况来看，元旦假期热门旅游目的地TOP10为：威海、哈尔滨、南京、北京、成都、重庆、 青岛、武汉、广州、西安。 冬季看海赏雪成新潮流，威海、青岛、大连等北方海滨城市订单增长迅速，海景民宿订单同比均实现翻 倍增长，其中长三角用户订单占比27%。 哈尔滨冰雪游持续火热。元旦假期哈尔滨民宿订单中，南方用户占比达47%，其中有59%用户来自长三 角。 元旦假期，与冰雪游同步升温的，是南下避寒游订单。木鸟民宿数据显示，广州、三亚、厦门、大理、 昆明、西双版纳、万宁、陵水等地成为更受避寒游用户青睐的目的地 ...

Core Insights - The travel demand for the New Year's holiday in 2026 is expected to surge, with a 30% increase in bookings compared to the same period last year, driven by a significant rise in search interest for "New Year" and "cross-year" keywords, which increased over 280% in the past month [1] Group 1: Travel Trends - The report highlights two main travel trends: "ice and snow tourism" and "winter escape tourism," with users opting for short trips within 100-300 kilometers or extending their holidays for overseas travel [1] - Young users are increasingly focused on creating memorable experiences for New Year's Eve, with activities such as fireworks displays and concerts gaining popularity [2][3] Group 2: Popular Destinations - Theme parks are favored for New Year's celebrations, with top destinations including Beijing Universal Resort and Shanghai Disneyland, which features a special fireworks show [2] - There is a notable increase in flight bookings to popular ice and snow destinations like Harbin and Changchun, with ticket prices rising significantly as demand increases [4] Group 3: Accommodation Preferences - Users are showing a preference for hotels equipped with high-definition projection facilities for New Year's Eve celebrations, leading to a significant rise in bookings for specific room types [3] - In Sanya, hotel bookings are notably increasing, particularly for mid to high-end hotels, indicating a willingness to pay for quality accommodations with sea views and amenities [7] Group 4: International Travel - The "please 3 days off for 8 days" strategy is encouraging users to travel abroad, with a 30% increase in bookings for international travel products compared to previous years [8] - The introduction of visa-free policies for countries like Russia is expected to further stimulate outbound travel demand, with a 60% increase in flight bookings to Moscow [9]

Group 1: Winter Tourism Trends - The winter tourism trend is gaining momentum as cold weather approaches, with popular destinations including Harbin, Beijing, Changchun, and Shenyang for ice and snow tourism [1] - Southern users show a strong interest in ice and snow tourism, accounting for nearly 70% of bookings, with cities like Shanghai, Nanjing, and Guangzhou leading the demand for "northward snow chasing" [1] - The main demographic for ice and snow tourism consists of families with children from the 80s and 90s, as well as younger travelers from the 00s, who prefer activities like skiing and snow sightseeing [1] Group 2: Southern Escape Trends - There is a significant demand from northern tourists for "southward escape" from the cold, with increased bookings noted since December, particularly from cities like Beijing and Tianjin [1] - The primary demographic for southern escape tourism includes older adults aged 60 and above, who are becoming a key segment in this market [1] - Popular destinations for northern users seeking warmth include Sanya, Haikou, Guangzhou, Shenzhen, and various locations in Yunnan [1] Group 3: Holiday Travel Trends - As December progresses, there is a rise in bookings for New Year’s and winter vacation trips, with over 80% of travelers being families from the 80s and 90s, emphasizing the importance of the New Year experience [2] - Family-oriented trips to island destinations like the Maldives and Indonesia are particularly popular during the winter vacation period [2] - New visa-free policies have made destinations like Russia, Egypt, and the Caucasus region attractive for winter travel, alongside popular European routes [2] Group 4: Domestic Travel Preferences - Leading domestic travel destinations include Beijing, Guangzhou, Sanya, and Shanghai, with a strong preference for ice tourism, theme parks, and cultural experiences [2] - The winter vacation travel market is expected to gradually increase from late January 2026, with peak travel anticipated from February 12 to February 22 [2]

Group 1: Tourism Trends - The domestic tourism market is experiencing a "dual climate" effect due to the recent cold wave, with increased interest in both ice and snow tourism as well as warm weather destinations like Sanya [1][2] - Since November 7, searches for "hot springs" and "skiing" have surged over 100% compared to the previous month, indicating a strong demand for these activities [1] - The trend of booking hot spring hotels for consecutive nights has increased by over 10% in southern regions compared to the previous month, with Sanya leading in winter tourism [2] Group 2: Hotel Booking Insights - Popular hotel types for hot springs include family rooms and luxury suites, with many bookings sold out three days in advance for peak dates [2] - The top ten destinations for hot spring hotel bookings include Chongqing, Nanjing, and Beijing, reflecting a rise in local tourism [2][3] - For ice and snow tourism, hotel bookings around ski resorts have increased by over 100% compared to the previous month, with Harbin and Zhangjiakou seeing significant growth [4] Group 3: Travel Patterns - There is a notable increase in flight bookings from northern cities to southern destinations like Sanya, with Urumqi to Sanya flights growing over 50% [3] - The most popular cities for winter escape travel include Sanya, Kunming, and Haikou, with one-way ticket prices ranging from 800 to 1000 yuan [3] Group 4: Consumer Demand and Promotions - To cater to the demand for high-quality accommodations near ski and hot spring areas, a new promotional campaign has been launched, offering various benefits and packages [6]