转自：南京晨报 （来源：南京晨报） 晨报讯(通讯员 吴新蕊 李佳怡 房天翔 南京晨报/爱南京记者 陈彦)随着今年春运正式启动，东部机场集 团正式开启春运出行护航工作。据悉，春运期间东部机场集团运送旅客约610万人次，同比增长约5%， 其中南京机场约380万人次，日均将超过9.5万人次，同比增长约3.5%。 春运期间，南京机场将持续开展国风巡游活动，布置新春美陈，精心准备的马年IP玩偶限量派发。其它 机场也将设置包含文旅元素、特产市集、互动打卡等航旅融合场景与居民在候机大厅开展互动，让大家 在出行过程中感受江苏各地人文魅力。 据悉，"史上最长春节假期"让"冰雪游"与"避寒游"成为两大出行主题，春运期间，南京机场航班至西双 版纳、长白山、三亚、泉州等航线部分日期很可能出现"一票难求"的现象。为满足旅客多样化需求，南 京机场春运期间将新增至乌兰浩特，加密至哈尔滨、西双版纳、丽江、长白山等方向航线。此外，随着 出入境旅游需求愈加旺盛，南京机场还将新开金边航线，恢复斗湖航线，加密曼谷、吉隆坡、新加坡、 普吉航线；常州至芽庄、万象、香港、澳门，盐城至首尔，扬泰至首尔等航线也会稳定运营。 ...

2026年春运自2月2日开始，至3月13日结束，为期40天。面对春运期间返乡流、探亲流、学生流与假日旅游客流的多重叠加，以及冬季寒潮、雨雪、大雾 等复杂天气考验，东部机场集团提前部署、科学研判、细化措施，全力确保春运期间运行安全平稳、旅客出行温馨便捷。据预测，春运期间东部机场集团 运送旅客约610万人次，同比增长约5%，其中南京机场约380万人次，日均将超过9.5万人次，同比增长约3.5%。 新增航线 南京-乌兰浩特、南京-金边 "史上最长春节假期"为航空出行市场注入强劲动力，"冰雪游"与"避寒游"成为两大出行主题，旅游市场迎来利好。整体来看，呈现出国内与国际并进、传 统与新兴目的地同步走热的旺盛态势。 东北方向的哈尔滨、大连热度不减；中南方向的广州、深圳、三亚作为经济中心与热带度假胜地持续受到青睐；西南方向的成都、重庆、西双版纳凭借丰 富的文旅资源吸引大量家庭游客。除了传统春运热门旅游城市外，榆林、临汾、惠州、柳州等小众目的地客运需求也显著上升。春运期间，南京机场航班 客座率将整体保持高位，西双版纳、长白山（603099）、三亚、泉州等航线部分日期甚至有可能出现"一票难求"的现象。 双语服务、萌娃单飞、健康 ...

本报记者 韩昱 春节不仅是返乡团圆的重要时刻，更是居民集中出游的重要时期，随着马年春节临近，旅游市场也在不 断升温。在"史上最长春节假期"等多重因素叠加下，业界预计今年春节出游有望刷新"最热"纪录。 同程旅行1月27日发布的《2026年春节旅行趋势报告》（以下简称《报告》）显示，同程旅行平台上， 近一个月来春节机票、酒店民宿、跟团游等主要产品预订热度不断走高，延续了元旦假期的"量价齐 升"趋势。 "从家庭亲子游来看，家长更倾向于在出游过程中融入非遗手作、民俗演艺、科普研学等活动。打糍 粑、写春联、打铁花、逛庙会、赏灯会等具有地方特色的活动，都很受游客欢迎。"陕西巨丰投资资讯 有限责任公司高级投资顾问朱华雷在接受《证券日报》记者采访时表示。 同时，从出游目的地来看，冰雪游与避寒游成为两大主流趋势。同程旅行数据显示，春节期间国内酒店 预订热门城市前十依次是北京、广州、上海、三亚、重庆、西安、深圳、成都、哈尔滨、福州。而春节 期间国内机票预订热门目的地前十依次是上海、北京、深圳、成都、广州、哈尔滨、昆明、重庆、西 安、杭州。两份榜单中均有冰雪游和避寒游特色城市上榜。 对于预期的趋势，文旅行业和商家应如何应对？朱华雷 ...

央视网消息：眼下，春节旅游市场已迎来预订热潮。数据显示，融合文艺演出、民俗非遗、特色餐饮的综合性文旅体验备受青睐。 针对亲子家庭打造的主题乐园酒店预订量同比增长超九成，品质化、复合型体验成为2026年春节旅游消费的鲜明趋势。 多家旅游平台数据显示，2026年春节假期叠加亲子出游热潮、年俗文化体验升温等多重因素，有望刷新"最热春节"旅游纪录，持续 推动旅游市场焕新升级。难得的假期时光也进一步带动以家庭为单位的文旅消费成为春节旅游市场的核心增长点。 从出游目的地来看，冰雪游与避寒游形成两大主流趋势，带动新疆、青海等西北冰雪目的地，以及云南、海南等南方目的地的预订 量持续增长。其中，海南三亚、海口等地的预订量涨幅均接近一倍。 出游时长方面，5至7天的产品预定仍占据市场主流。同时，节中出行成为新亮点，不少游客选择延后出发时间，实现回乡过年和外 出度假"两不误"。截至目前，春节节中出行产品预订量同比增长超30%。其中，大年初三迎来节中出行高峰，当日预订量较2025年 同期增长超40%。 中国旅游研究院院长戴斌表示，各地的民俗旅游、科技旅游、文化旅游，包括青少年的研学旅游，都会让游客走得更远，预计城乡 居民出游人数将会再 ...

新京报贝壳财经讯（记者陈维城）马年春节临近，美团旅行1月27日发布数据显示，2026年春运期 间，"反向过年"的车票预订量增长明显。2月初至2月中下旬，"反向过年"的机票预订量同比增长84%。 春节假期的火车票虽未开售，预约单量也增长过半。从机票的预订情况看，"反向过年"Top10热门目的 地为北京、上海、成都、重庆、广州、深圳、昆明、西安、杭州、天津。 "反向过年"出行流向一、二线城市或小众目的地，因票源充足，票价普遍比返乡方向低30%至50%，且 错峰出行能避开拥堵。美团旅行数据显示，春节期间，目的地为揭阳的机票预订量同比增长166%，主 要客源来自南京、上海、成都、杭州、宁波等地；受"英歌舞"等非遗项目带动，揭阳文旅热度同比飙升 517%。 避寒游和冰雪游在春节依旧火热，据美团旅行数据，春节期间，哈尔滨的交通预订增长162%，上海、 北京、杭州、成都、深圳、广州、南京、济南等地游客选择在哈尔滨过大年。也有不少昆明、三亚等地 暖冬游，美团旅行数据显示，机票预订量均同比增长至少5倍。 根据国铁集团通知，2026年春运从2月2日开始至3月13日结束 ，为期40天 。美团旅行数据显示，春节返 乡高峰集中在2月1 ...

Group 1 - The tourism market is heating up ahead of the "longest Spring Festival holiday in history," with significant increases in travel bookings, particularly among university students, with flight reservations up over 20% year-on-year since January [1] - Cross-border travel demand has surged, with outbound travel service bookings increasing nearly 40% in the last two weeks, and inbound flight bookings growing over four times [1] - Hotel bookings in Liaoning province during the Spring Festival have increased by 82% year-on-year, with tour package bookings more than doubling and car rental bookings up by 89% [1] Group 2 - There is a growing demand for quality travel and composite experiences during the Spring Festival, with high-star hotel bookings increasing nearly 70% year-on-year [2] - Family-oriented experiences, such as theme park hotel bookings, have surged by 94%, and travel services that include cultural performances and traditional crafts have seen over a 40% increase in bookings [2] - Popular travel trends include seeking warmth and snow, with booking increases in southern coastal regions and the northwest, with provinces like Hainan and Xinjiang seeing nearly double year-on-year growth [2] Group 3 - The flight radius for Chinese tourists traveling abroad has significantly expanded, with over 60% of the top 20 outbound travel destinations being countries within an "eight-hour flight circle" or further [2] - There is a rising trend of foreigners traveling to China for the Spring Festival, with flight bookings from foreign tourists increasing over four times in the last two weeks, with cities like Shanghai and Guangzhou being popular entry points [2]

Core Viewpoint - New Hainan Chang'an Airlines has successfully managed flight operations during the New Year period, with a significant increase in passenger volume and a focus on optimizing flight routes to enhance travel convenience [1][2][3]. Group 1: Flight Operations and Passenger Demand - In the first week of 2026, New Hainan Chang'an Airlines executed a total of 375 flights, transporting 58,000 passengers, with a notable increase in daily passenger volume compared to 2025 [1]. - The airline's flights to popular tourist destinations such as Sanya, Harbin, and Beihai saw a passenger load factor exceeding 93%, while the average load factor for incoming flights reached 90% [3]. - The airline plans to increase the frequency of flights on the Xi'an-Urumqi route starting January 10, 2026, in response to strong travel demand [3]. Group 2: Safety and Operational Efficiency - During the snowy weather from December 31, 2025, to the New Year holiday, New Hainan Chang'an Airlines maintained a flight normality rate of 97.89%, with an impressive average normality rate of 99.42% over the three days of the holiday [4][6]. - The airline has implemented rigorous safety measures, including the deployment of nearly 40 personnel for de-icing operations, ensuring the safe operation of 834 flights and utilizing 71 tons of de-icing fluid [6]. Group 3: Customer Engagement and Service Initiatives - To enhance the travel experience, New Hainan Chang'an Airlines organized themed activities on flights, such as the "Vitality Launch" event, which included New Year blessings, poetry recitations, and gift distributions [8][12]. - The airline is committed to improving services for special groups, including the elderly and children, by continuing to develop its "Chang'an Worry-Free" service brand, which focuses on ensuring a seamless travel experience [13].

Group 1 - Domestic flight ticket prices have significantly decreased post-New Year, with some routes dropping below 10% of their original prices, such as flights from Hangzhou to Xining at 0.6% of the original price, costing only 189 yuan [1] - Popular winter travel destinations like Hainan and ski resorts are experiencing low prices and high demand, with flights to Hainan from Hangzhou averaging 92.4% occupancy [2] - The fuel surcharge for domestic flights has been reduced, with fees for flights under 800 kilometers now at 10 yuan and over 800 kilometers at 20 yuan, reflecting a decrease of 10 yuan and 20 yuan respectively [3] Group 2 - The upcoming Spring Festival in 2026 is expected to see a 63% increase in flight bookings compared to 2025, indicating a growing interest in travel during this period [3] - Popular domestic destinations for the Spring Festival include Sanya, Dali, Harbin, Haikou, and Xishuangbanna, while international interest is rising for cities like Berlin, Busan, and Melbourne [3]

Core Insights - The travel consumption report by Tongcheng Travel indicates a significant increase in travel bookings during the New Year holiday, with a 2.5 times growth in scenic area reservations and a 10% increase in hotel bookings in Liaoning Province compared to the same period last year [1] Group 1: Travel Trends - Scenic area bookings in Shenyang saw a remarkable month-on-month increase of 380%, with the Shenhe District experiencing over a fourfold increase compared to last year [1] - The report highlights a trend towards "quality upgrades" in travel consumption, driven by users' desire for a sense of ceremony during the New Year [1] - High-quality hotels, boutique homestays, and customized small group products have seen a notable rise in booking popularity on the Tongcheng Travel platform [1] Group 2: Travel Themes and Destinations - Short-distance micro-vacations within urban clusters, particularly around Shenyang, are gaining popularity, alongside long-distance travel between northern and southern regions [1] - Classic travel themes such as ice and snow tourism and winter escape trips dominate the New Year holiday, with popular long-distance travel flows including Liaoning, Heilongjiang, Jilin, Hainan, and Yunnan [1] - Ice and snow tourism is positioned as a leading trend for winter travel, with approximately 40% of the top 20 domestic flight routes during the New Year holiday being ice and snow travel routes, particularly from Hangzhou to Shenyang [1]

Core Insights - The travel demand during the New Year holiday in 2026 was significantly boosted by a three-day holiday combined with a "take 3 days off for 8 days" vacation trend, leading to increased bookings for flights, hotels, and homestays [1] Group 1: Domestic Travel Trends - The domestic travel market during the New Year holiday exhibited a pattern of "short-distance micro-vacations + long-distance north-south exchanges," with short trips within city clusters like Beijing-Tianjin-Hebei, Yangtze River Delta, and Pearl River Delta being particularly popular [2] - Ice and snow tourism dominated the holiday, accounting for about 40% of the top 20 domestic flight routes, with popular routes including Shanghai to Harbin and Guangzhou to Harbin [2] - Hainan's tourism was significantly boosted by its island-wide customs closure policy, with a 76% increase in flight bookings to and from its three major airports during the holiday [2] Group 2: Cultural and Unique Experiences - Tourists are increasingly seeking out less crowded, unique destinations for New Year celebrations, with places like Wuyuan and Nanjing experiencing a surge in popularity due to special events like drone shows and cultural performances [3] - The Nanjing Niushoushan Cultural Tourism Area saw a 43.70% year-on-year increase in visitor numbers, showcasing the effectiveness of innovative product offerings and unique activities in attracting tourists [3] - Non-heritage themed tourism saw an 85% increase in search and booking activity during the holiday, with cities like Luoyang and Xi'an becoming top destinations for traditional cultural experiences [3] Group 3: Concert-Driven Travel - The trend of traveling to cities for concerts continued to rise, with cities like Guangzhou and Wuhan hosting major performances that attracted many fans, leading to increased hotel bookings in those areas [4] Group 4: Outbound Travel Growth - The "take 3 days off for 8 days" vacation model significantly increased outbound travel interest during the New Year holiday, with themes like "island summer" and "Nordic aurora chasing" becoming popular [5] - Emerging destinations such as Serbia and Georgia gained attention, with a notable increase in bookings for vacation products to these less conventional countries [5] Group 5: Demographics of Travelers - Young adults aged 25-45 and family units are the primary demographic for outbound travel, showing a willingness to pay for quality travel experiences and detailed itineraries [6]