核心能力输出取得新突破 长春万达滑雪场开业后，加上长白山万达国际度假区和万峰通化滑雪度假区，万达酒店及度假村以轻资 产模式运营的滑雪度假项目已经增加到了三个，每年接待的冰雪度假游客规模上限大幅提高，想象空间 也更大了。 2017年以来，万达酒店及度假村成功将长白山万达国际度假区从早期的高度依赖冬季滑雪度假打造成了 一个四季皆宜的综合型高端度假区，并在品牌建设、产品开发及会员体系等方面积累了丰富的经验。随 着业务从室外滑雪延伸至室内滑雪，万达酒店及度假村的冰雪度假业务正式开启了"四季滑雪"模式。 从室外的单季滑雪度假，到室内的四季冰雪体验，对于万达酒店及度假村的冰雪度假产品而言，这是一 次重大升级迭代。首先，这是冰雪消费场景的一次扩容，可为万达酒店及度假村旗下的酒店等业务板块 提供增量客源。其次，对于冰雪业务而言可能是一次突破天花板的契机。室外滑雪度假受限于季节的同 时也受限于位置，而室内滑雪项目突破了季节限制的同时也突破了地理约束。比如，基于长春万达滑雪 场积累的经验，未来万达酒店及度假村也许可以考虑拓展到南方城市的大型室内滑雪文商旅项目，步入 一个更加宽广的天地。 公开资料显示，截至到2025年末，全国在运 ...

Core Insights - The ice and snow tourism market is expected to experience significant growth during the 2025-2026 season, with market size projected to exceed 1 trillion yuan, marking a historical high [1] Domestic Ice and Snow Tourism - The domestic ice and snow tourism market is characterized by a dual flow of "northward snow chasing" and "southward cold avoidance," with southern tourists accounting for over 70% of bookings [2] - Popular destinations include Harbin, which leads in bookings with a 35% year-on-year increase, and Urumqi, which saw a 160% surge in bookings [3] Consumer Demographics and Trends - The younger generation, particularly those born after 2000, is driving the popularity of skiing, with a notable increase in bookings for children and teenagers [4] - Families, especially those from the 80s and 90s, prefer flexible travel options like self-driving tours, while older generations favor guided tours [5] Emerging Destinations and Experiences - New and traditional destinations are thriving, with Harbin and Urumqi leading the way, while southern destinations like Lijiang and Chengdu are gaining popularity [3] - Indoor snow parks are becoming increasingly popular, allowing for year-round snow experiences [6] Outbound Ice and Snow Tourism - Outbound ice and snow tourism is gaining traction, with Almaty emerging as a surprising destination due to visa-free policies and competitive pricing [7] - Traditional destinations like Hokkaido and Moscow remain popular among high-end travelers [7] Consumer Incentives and Packages - Travel platforms are launching various promotional activities to enhance the ice and snow tourism experience, including the "Tongcheng Snow Friends Card" offering various benefits [8] - Accommodation options are diversifying, with a rise in themed hotels and packages that combine lodging with skiing experiences [8]