Core Insights - The white liquor industry is experiencing a structural transformation in channel strategies, with banquet scenarios emerging as a key growth area for brands [1][4] - Leading companies like Jian Nan Chun, Lang Jiu, and Yang He have established banquet marketing systems to penetrate high-trust consumption occasions such as weddings and graduations [1][4] - Smaller brands are also finding opportunities in this space, focusing on efficient sales and conversion paths within high social interaction environments [1][4] Industry Trends - Banquet marketing is evolving from a tactical activity to a strategic channel, with major liquor companies developing replicable and sustainable business models [4][6] - Jian Nan Chun utilizes customized invitations and interactive mechanisms to transform banquet scenarios into a multi-faceted marketing model [4][5] - Lang Jiu has achieved over 70% market share in wedding scenarios through a comprehensive banquet management system [4][5] - Yang He is leveraging digital technologies to create viral marketing paths, with over 40% of Dream Blue series sales projected to come from banquet scenarios in 2024 [5][6] Brand Growth Strategies - The understanding of banquet marketing is shifting from simple promotions to a core strategy for driving sales, brand communication, and asset accumulation [6][14] - Regional brands like Lao Tan Jiu are also transitioning towards structured transformations in branding, channels, and systems [6][14] - Companies are focusing on building controllable, operational banquet systems to secure long-term value in the banquet market [6][14] Key Components of Banquet Systems - The banquet system is designed to optimize user behavior across three growth phases: pre-banquet, during the banquet, and post-banquet [10][12] - Pre-banquet strategies focus on establishing conversion pathways [10] - During the banquet, interactive mechanisms are employed to enhance user engagement and data collection [12][14] - Post-banquet efforts aim to consolidate user data and drive secondary conversions [14][16] Digital Transformation in Banquet Marketing - The banquet market is transitioning to a systematic operation model driven by digital capabilities, moving away from traditional methods [16] - Brands are seeking to understand the effectiveness of their banquet events, including user engagement and resource utilization [16] - The focus is on creating a sustainable growth model that allows for continuous optimization of marketing strategies [16]