Core Viewpoint - The company, Shangpin Home, is responding to the new residential demands with its "Star-Level Customization" service, aiming to create ideal home living experiences for more families in the context of the national "anti-involution" policy and accelerated home consumption upgrades [1] Group 1: Event Highlights - On September 27, Shangpin Home held the "Star-Level Customization Launch Event" in Beijing, achieving a remarkable performance with sales of 7.21 million yuan and 217 orders [2] - The event featured a collaboration with leading kitchen appliance brand Robam, offering consumers star-level customization services, and included a surprise appearance by street dance champion Han Yu, enhancing the event's popularity [4][6] Group 2: Consumer Benefits - The event provided multiple tangible benefits for consumers, including high-quality furniture and brand-specific prices for premium appliances, with a maximum national subsidy of 15% and promotional offers like "buy 30,000 yuan, get 20,000 yuan free" [6] - Additional incentives included gifts upon entry, cash prizes from a "smash the egg" game, and a no-threshold lottery for a chance to win an iPhone 17 [6] Group 3: Product Offering - The "Star-Level Customization" service is designed to meet the growing consumer demand for personalized and high-quality home products, integrating space layout, material selection, style design, and functional adaptation [9] - Inspired by luxury hotel designs, the service offers integrated design across doors, walls, cabinets, and appliances, allowing for comprehensive space planning and category matching [10] Group 4: Service Features - The service features five core advantages: star-level aesthetics, design, quality, functionality, and service, which collectively redefine the home customization experience [12] - The use of AI design enables the generation of four high-quality housing plans tailored to customer lifestyles within 48 hours, ensuring precision in design and production [12] Group 5: Future Outlook - Shangpin Home aims to continue exploring and promoting home consumption upgrades while lowering customization costs through supply chain integration and service optimization, setting a benchmark for healthy development in the home furnishing industry [14]

Core Viewpoint - Jimei Home is launching a promotional event during the Dragon Boat Festival, offering various benefits to enhance home consumption in Beijing from May 31 to June 2, 2025 [1] Group 1: Promotional Activities - The event titled "'Zong' Love Dragon Boat Festival, Rice Fragrance Transmission" will feature multiple benefits aimed at encouraging home consumption [1] - From May 26 to June 2, consumers can log into the Jimei Home app daily to grab discount vouchers, such as 10 yuan for 200 yuan and 50 yuan for 1000 yuan, with limited quantities available [3] - Customers spending over 3000 yuan during the event can participate in a gift-giving activity, receiving quality rice as a bonus [3] Group 2: Customer Engagement - Jimei Home's Daguomen flagship store aims to provide a welcoming and sincere shopping experience, emphasizing customer service during the event [3] - The store will remain fully operational during the event, ensuring that staff are available to assist customers with any inquiries [3] Group 3: Additional Offerings - Beyond home goods, the flagship store offers a variety of entertainment options, including a cinema, dining, fitness, and children's play areas, catering to diverse consumer needs [4] - The event is positioned as a family-friendly experience, encouraging visitors to enjoy a comprehensive lifestyle experience during the holiday [4] Group 4: Future Promotions - The "'Zong' Love Dragon Boat Festival, Rice Fragrance Transmission" event is just the beginning of the Jimei 618 Home Renewal Festival, with more promotional activities planned from June 3 to June 18 [5]