Core Viewpoint - The company, Shangpin Home, is responding to the new residential demands with its "Star-Level Customization" service, aiming to create ideal home living experiences for more families in the context of the national "anti-involution" policy and accelerated home consumption upgrades [1] Group 1: Event Highlights - On September 27, Shangpin Home held the "Star-Level Customization Launch Event" in Beijing, achieving a remarkable performance with sales of 7.21 million yuan and 217 orders [2] - The event featured a collaboration with leading kitchen appliance brand Robam, offering consumers star-level customization services, and included a surprise appearance by street dance champion Han Yu, enhancing the event's popularity [4][6] Group 2: Consumer Benefits - The event provided multiple tangible benefits for consumers, including high-quality furniture and brand-specific prices for premium appliances, with a maximum national subsidy of 15% and promotional offers like "buy 30,000 yuan, get 20,000 yuan free" [6] - Additional incentives included gifts upon entry, cash prizes from a "smash the egg" game, and a no-threshold lottery for a chance to win an iPhone 17 [6] Group 3: Product Offering - The "Star-Level Customization" service is designed to meet the growing consumer demand for personalized and high-quality home products, integrating space layout, material selection, style design, and functional adaptation [9] - Inspired by luxury hotel designs, the service offers integrated design across doors, walls, cabinets, and appliances, allowing for comprehensive space planning and category matching [10] Group 4: Service Features - The service features five core advantages: star-level aesthetics, design, quality, functionality, and service, which collectively redefine the home customization experience [12] - The use of AI design enables the generation of four high-quality housing plans tailored to customer lifestyles within 48 hours, ensuring precision in design and production [12] Group 5: Future Outlook - Shangpin Home aims to continue exploring and promoting home consumption upgrades while lowering customization costs through supply chain integration and service optimization, setting a benchmark for healthy development in the home furnishing industry [14]

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