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净利最高预降83%!家居巨头好莱客“失速”
Shen Zhen Shang Bao· 2026-01-15 16:08
Core Viewpoint - The company, Haolaike, is forecasting a significant decline in net profit for the year 2025, with estimates ranging from 13.5 million to 20 million yuan, representing a year-on-year decrease of 75.16% to 83.23% [1] Group 1: Financial Performance - Haolaike's revenue has shown a declining trend since 2017, with a notable drop from 3.371 billion yuan in 2021 to 1.91 billion yuan in 2024 [2] - The net profit attributable to shareholders has also decreased from 431 million yuan in 2022 to 81 million yuan in 2024 [2] - For the first half of 2025, the company's gross margins for wardrobes, cabinets, and wooden doors decreased by 2.09%, 3.8%, and 2.02% respectively [4] Group 2: Market Conditions - The home furnishing market continues to face pressure, with a slow recovery and a reduction in main business orders impacting profitability [1] - Direct store revenue for the first half of 2025 decreased by 42.64% to 20.44 million yuan, while dealer store revenue fell by 17.27% to 590 million yuan [4] Group 3: R&D Investment - Haolaike's investment in research and development has been declining, with R&D expenses dropping from 164 million yuan in 2021 to 97 million yuan in 2024, and only 65 million yuan reported by the end of Q3 2025 [4] - The reduction in R&D spending raises concerns about the company's ability to innovate and meet market demands [4] Group 4: Competitive Landscape - Competitors in the custom home furnishing sector, such as Qu Mei Home, have also announced expected losses for 2025, indicating a challenging environment for the industry [4]