Core Insights - The article highlights the changing competitive logic among brands due to increasingly fragmented consumer demands, necessitating new connection strategies for growth [1] - H&H Group's approach centers on building a trust network focused on "family," which is noteworthy in the current market landscape [1] Company Strategy - H&H Group implements a "whole family nutrition" strategy through a multi-brand matrix including Biostime (infants), Swisse (adults), and Zesty Paws, Solid Gold (pets), addressing the health needs of different family members [1] - The key to this model is not merely cross-category extension but leveraging the "family trust chain" to facilitate natural brand diffusion, where trust in maternal and infant products can lead to awareness of other group brands [1] Financial Performance - In the first half of 2025, H&H Group achieved revenue of 7.02 billion yuan, a year-on-year increase of 5.2%, with a gross margin of 62.5%, up by 1.6 percentage points [1] - All three major segments of the company maintained positive growth, indicating stability amidst consumer fragmentation [1] Market Context - The article suggests that in an era of increasingly refined consumer preferences, understanding relational trust may be a critical variable for brands to navigate through market cycles [1]