Core Viewpoint - Saint Bella Limited has successfully diversified its service and product offerings, moving beyond traditional postpartum care centers to create a "second growth curve" through service extension and leveraging AI technology for cost reduction [1] Financial Performance - For the first half of 2025, Saint Bella reported revenue of 450 million yuan, a year-on-year increase of 25.6%; gross profit of 169 million yuan, up 38.9%; and a net profit attributable to shareholders of 327 million yuan, marking a return to profitability [1] - Basic earnings per share were 17.31 yuan [1] Business Segments - Saint Bella operates three main business lines: postpartum care centers, home care services, and food products [2] - The postpartum care center business generated revenue of 387 million yuan, a 25.3% increase, driven by an increase in the number of centers and improved performance of existing centers [2] - Home care services achieved revenue of 39 million yuan, up 41.7%, while food product revenue was 24 million yuan, a 10.5% increase [2] Strategic Development - Since 2018, the company has pursued a multi-brand and globalization strategy, creating a pyramid matrix with flagship brand "Saint Bella" targeting ultra-high-net-worth individuals, "Little Bella" aimed at young middle-class consumers, and "Ai Yu" focusing on psychological healing needs [3] - The company has expanded its service offerings to cover a full cycle from pregnancy to early childhood, enhancing customer loyalty and lifecycle value [3] Market Trends - The family care industry is projected to grow to 805.3 billion yuan by 2025, with postpartum care and recovery expected to reach 79.3 billion yuan, reflecting a compound annual growth rate of 20.4% from 2025 to 2030 [4] - The growth is driven by supportive policies and changing consumer behaviors among new-generation women [4] Competitive Landscape - The focus for future competition will be on the ability to convert detailed postpartum care services into modular solutions for elderly care, while avoiding dilution of capabilities during business expansion [5] - The company plans to deepen its core market presence, enhance its brand, and develop top-tier nursing talent while upgrading its digital infrastructure [5]