Core Viewpoint - Shengbeila has established a high-end ecological positioning in the postpartum care industry, benefiting from the global high-net-worth family's childbirth-related industry dividends as long as the company maintains its brand image and deepens community marketing [1] Summary by Sections Market Potential - The penetration rate of postpartum care centers is low, with only 6% in mainland China as of 2024, compared to 60% in South Korea and Taiwan, indicating significant room for growth [1] - The postpartum care market is segmented into high, medium, and low-end, with high-end centers targeting high-net-worth individuals and mid-range brands catering to a large middle-class population [1] Brand Positioning - Shengbeila has opened 113 stores globally, with 31 high-end locations in first-tier cities, establishing a leading high-end service image through innovative media channels [1] - The company plans to expand into markets such as Hong Kong, Singapore, Los Angeles, and New York, aiming to tap into overseas postpartum care market opportunities [1] Marketing Strategy - The company employs effective community marketing and social viral marketing, creating interactive scenarios with target customers, which enhances emotional value and matches the physiological and psychological needs of high-net-worth individuals [2] - This marketing model results in high customer referral rates and effective cost management, reducing reliance on traditional platforms [2] Operational Efficiency - Shengbeila benefits from a flexible booking and franchise model, allowing it to secure high rental discounts without the burden of vacancy rates, thus controlling rental expenses [2] - The management center model enables low-cost, low-risk market expansion, allowing the company to achieve higher gross margins than the industry average [2] Financial Projections - Revenue projections for 2025-2027 are estimated at 1.034 billion, 1.3 billion, and 1.556 billion yuan, with corresponding net profits of 372 million, 224 million, and 316 million yuan [2] - Adjusted net profits are expected to be 115 million, 254 million, and 331 million yuan, with price-to-earnings ratios of 29X, 13X, and 10X respectively [2] Valuation - The company’s reasonable market value is estimated at 5.8 billion HKD, corresponding to a stock price of 9.38 HKD, with a "buy" rating assigned [3]

Core Viewpoint - CITIC Securities initiates coverage on Saint Bella (02508) with a "Buy" rating, highlighting its position as the largest family care group in China and its potential for growth in the high-end maternity center market [1] Company Overview - Saint Bella operates several brands including Saint Bella, Little Bella, and Ai Yu, focusing on high-tier cities in China while gradually expanding globally [1] - The company holds the top market share in the family care industry, benefiting from the trend of smaller family structures and increasing self-care demands among women [1] Growth Potential - The report emphasizes that Saint Bella's luxury brand positioning, standardized professional services, and diverse brand matrix provide significant growth potential [1] - Single-store revenue is expected to increase, with clear opportunities for domestic and international store openings, driving both revenue and profit growth [1] Business Development - Family care services and food retail businesses have shown positive growth trends in recent years, which may further enhance the company's growth potential through synergies with maternity centers [1]

Core Viewpoint - CITIC Securities initiates coverage on Saint Bella (02508) with a "Buy" rating, highlighting its position as the largest home care group in China and its potential for growth in the high-end maternity center market [1] Company Overview - Saint Bella operates several brands including Saint Bella, Little Bella, and Ai Yu, focusing on high-end markets in major Chinese cities while gradually expanding globally [1] - The company holds the top market share in the industry, benefiting from a trend towards smaller family structures and increasing demand for women's self-care [1] Growth Potential - The report emphasizes the company's competitive advantages, including a luxury brand positioning, standardized professional services, and a diverse brand matrix, which are expected to drive revenue and profit growth [1] - There is potential for increased single-store revenue and clear opportunities for domestic and international store openings, contributing to overall growth [1] Business Development - The family care services and food retail segments have shown positive growth trends in recent years, which may further enhance the company's growth potential through synergies with the maternity center business [1]

Investment Rating - The report assigns a "Buy" rating for the company, Saint Bella, as it is expected to have over 20% upside potential based on its valuation compared to peers [2][5]. Core Insights - Saint Bella is positioned as a leading brand in high-end postpartum services, expanding its offerings to cover the entire family service lifecycle from pregnancy to elder care [4][5]. - The company has demonstrated strong revenue growth, with a CAGR of 30% from 2022 to 2024, and is projected to continue this trend with significant increases in adjusted net profit [4][26]. - The family care industry in China is expected to grow significantly, with the market size projected to increase from CNY 392.8 billion in 2019 to CNY 711.3 billion by 2024, reflecting a CAGR of 12.6% [43][44]. Summary by Sections Company Overview - Founded in 2017, Saint Bella has expanded from high-end postpartum services to a comprehensive family care model, including brands like Xiao Bella and Ai Yu [4][16]. - The company has established a stable ownership structure, with the founder holding approximately 35.7% of the shares, ensuring consistent management and strategic direction [19][21]. Financial Performance - Revenue for 2022-2024 was CNY 4.72 billion, CNY 5.60 billion, and CNY 7.99 billion, with a projected revenue of CNY 10.58 billion in 2025 [26][30]. - Adjusted net profit is expected to rise from CNY 0.21 billion in 2024 to CNY 1.17 billion by 2025, indicating a strong recovery and growth trajectory [4][5]. Market Dynamics - The family care industry is characterized by a fragmented market with potential for consolidation, as consumer preferences shift towards established brands [4][49]. - The report highlights the increasing demand for postpartum care driven by changing societal norms and supportive government policies, which are expected to sustain industry growth [49][43]. Competitive Advantages - Saint Bella has developed four core advantages: strong brand recognition, a replicable business model, extensive service offerings, and international expansion strategies [4][5]. - The company is leveraging its brand equity and operational expertise to capture market share in both domestic and international markets [4][5]. Future Outlook - The company plans to expand its service offerings and increase the number of centers, projecting a total of 188 centers by 2027 [6][30]. - The family care market is anticipated to continue its robust growth, with significant opportunities in postpartum care and elder care services [43][44].

Core Viewpoint - Saint Bella Limited has successfully diversified its service and product offerings, moving beyond traditional postpartum care centers to create a "second growth curve" through service extension and leveraging AI technology for cost reduction [1] Financial Performance - For the first half of 2025, Saint Bella reported revenue of 450 million yuan, a year-on-year increase of 25.6%; gross profit of 169 million yuan, up 38.9%; and a net profit attributable to shareholders of 327 million yuan, marking a return to profitability [1] - Basic earnings per share were 17.31 yuan [1] Business Segments - Saint Bella operates three main business lines: postpartum care centers, home care services, and food products [2] - The postpartum care center business generated revenue of 387 million yuan, a 25.3% increase, driven by an increase in the number of centers and improved performance of existing centers [2] - Home care services achieved revenue of 39 million yuan, up 41.7%, while food product revenue was 24 million yuan, a 10.5% increase [2] Strategic Development - Since 2018, the company has pursued a multi-brand and globalization strategy, creating a pyramid matrix with flagship brand "Saint Bella" targeting ultra-high-net-worth individuals, "Little Bella" aimed at young middle-class consumers, and "Ai Yu" focusing on psychological healing needs [3] - The company has expanded its service offerings to cover a full cycle from pregnancy to early childhood, enhancing customer loyalty and lifecycle value [3] Market Trends - The family care industry is projected to grow to 805.3 billion yuan by 2025, with postpartum care and recovery expected to reach 79.3 billion yuan, reflecting a compound annual growth rate of 20.4% from 2025 to 2030 [4] - The growth is driven by supportive policies and changing consumer behaviors among new-generation women [4] Competitive Landscape - The focus for future competition will be on the ability to convert detailed postpartum care services into modular solutions for elderly care, while avoiding dilution of capabilities during business expansion [5] - The company plans to deepen its core market presence, enhance its brand, and develop top-tier nursing talent while upgrading its digital infrastructure [5]

Core Viewpoint - Saint Bella achieved significant growth in revenue and profitability in the first half of 2025, marking its first comprehensive profit with a net profit exceeding 327 million RMB, reversing the loss from the previous year, and demonstrating the sustainability of its business model and leadership in the industry [1] Revenue and Profit Growth - In the first half of 2025, Saint Bella Group reported total revenue of 523 million RMB, a year-on-year increase of 35%, with group-level revenue at 450 million RMB, up 25.6% [2] - The entrusted management stores generated revenue of 73 million RMB, a remarkable growth of 160%, showcasing the effectiveness of its light asset model [2] - The overall gross margin improved from 34% to 37.6%, an increase of 3.6 percentage points, driven by strong performance in its core segments [2] Business Segment Performance - The core postpartum care business, supported by a network of 113 stores, achieved total revenue of 460 million RMB, a 36.5% increase, with self-operated centers contributing 387 million RMB, up 25.3% [3] - The family care service segment saw a significant revenue increase of 41.7%, maintaining a stable gross margin of 36.5% [3] - The health food segment, bolstered by the acquisition of Guanghetang, reported a revenue growth of 10.6% with a high gross margin of 72.4% [4] Technological and Operational Efficiency - Saint Bella implemented a SaaS+AI digital standard operating system, enhancing the standardization and precision of care processes [5] - Marketing expenses and management expenses decreased, with marketing expenses down by 0.6 percentage points and management expenses down by 4.4 percentage points, contributing to expanded profit margins [5] Future Outlook - The company plans to continue expanding its core market and accelerate the layout of postpartum care centers while strengthening its ecosystem in family care and health food sectors [6] - The health food market is projected to grow at a compound annual growth rate of 12.7% by 2030, presenting new growth opportunities for Saint Bella [4]

Core Viewpoint - The article highlights the significant financial turnaround of Saint Bella Group, which achieved profitability for the first time post-IPO, with a net profit of 327 million yuan, reversing the loss from the previous year [1][7]. Financial Performance - Saint Bella's business model for comprehensive maternal and infant care services has been validated by the market, demonstrating strong profitability [3]. - In the first half of 2025, the company reported total revenue of 523 million yuan, a year-on-year increase of 35%, with operating revenue reaching 450 million yuan, growing at 25.6%, significantly outpacing the industry average [3]. - The revenue from the confinement center business was 387 million yuan, up 25.3%, while the family care business saw explosive growth with revenue of 38.6 million yuan, a 41.7% increase [3]. - The health food segment also grew steadily, achieving revenue of 24.3 million yuan, a 10.5% increase [3]. Cost Management - The application of AI technology has led to improved operational efficiency, with marketing expenses reduced to 12.0% and management expenses down to 22.1% [4]. - The introduction of a data-driven standard service system in the confinement center business has enhanced customer experience and loyalty, with the referral rate from existing customers rising to 40.2% [4]. Profitability and Growth - The company expanded its store network globally, adding 36 new stores in the first half of 2025, bringing the total to 113 [5]. - The entrusted management of confinement centers saw a remarkable revenue increase of 160%, reaching approximately 73 million yuan [5]. - The gross profit for the first half of 2025 was 169 million yuan, a 38.9% increase year-on-year, with adjusted net profit soaring by 126.1% to 38.78 million yuan [5]. - The gross margins for the confinement center, family care, and health food businesses were 35.5%, 36.5%, and 72.4%, respectively, indicating strong profitability across all segments [5]. Industry Outlook - The supportive fertility policies and the anticipated market growth present significant opportunities for the family care industry, with projections indicating the market size will grow from 805.3 billion yuan in 2025 to 1,443.8 billion yuan by 2030, at a CAGR of 12.4% [9]. - The unique light-asset standardized operation model of Saint Bella is expected to provide resilience against risks, positioning the company favorably in the evolving market landscape [9]. Strategic Positioning - Saint Bella's strategy of "ecology + technology + globalization" is creating a competitive advantage that is difficult for other players to replicate [10]. - The company plans to expand its overseas market presence, leveraging its high-quality family care services and cultural concepts [10]. Valuation Perspective - Given its rapid growth and the scarcity of leading domestic brands, multiple brokerages have assigned "buy" ratings to Saint Bella, with a target price of 9.76 HKD based on projected earnings growth [11]. Conclusion - Saint Bella's mid-year report reflects not only its financial achievements but also the transformation of the family care industry in China, indicating a shift towards a comprehensive health management ecosystem that could reshape consumer behavior and expectations [12].

Investment Rating - The report maintains a "Buy" investment rating for the company Saint Bella [2] Core Insights - Saint Bella is building a comprehensive family care ecosystem, expanding from postpartum care to various health services for women and children, aiming to provide a one-stop health and care solution for modern families [3][20] - The family care market in China is projected to grow significantly, from RMB 3,928 billion in 2019 to RMB 7,113 billion in 2024, with a compound annual growth rate (CAGR) of 12.6% [3][27] - The company has adopted an asset-light operational strategy, partnering with high-end hotels to reduce capital expenditure while enhancing service flexibility [5][36] - Saint Bella's revenue is expected to grow from RMB 799 million in 2024 to RMB 1,957 million by 2027, with a forecasted net profit of RMB 3.19 billion in 2027 [7][8] Summary by Sections Company Overview - Saint Bella was founded in 2017, focusing on high-end postpartum care through a light asset model in collaboration with luxury hotels [16][20] - The company has developed a multi-brand strategy, including Saint Bella, Baby Bella, and Bella Isla, to cater to different consumer segments [20][36] Main Business and Industry - The family care industry in China is expected to reach RMB 14,438 billion by 2030, with a CAGR of 12.4% from 2025 to 2030 [24][27] - The postpartum care segment is a significant contributor to Saint Bella's revenue, with projected income from postpartum care services increasing from RMB 3.45 billion in 2022 to RMB 5.36 billion in 2024 [34][46] Investment and Outlook - Saint Bella plans to expand its market presence internationally, having opened its first overseas center in Singapore and planning further expansion into the U.S. [92] - The company is investing in AI and digital technologies to enhance its service offerings and operational efficiency, aiming to create a tech-enabled family care platform [91][92]

Core Viewpoint - The company anticipates significant revenue growth and profitability in the first half of 2025, driven by its innovative business model and market expansion strategies [1][4]. Group 1: Financial Projections - The company expects to achieve revenue of no less than RMB 448 million in the first half of 2025, representing a year-on-year growth of at least 25% [1] - The total revenue, including the income from entrusted management of maternity centers, is projected to be no less than RMB 520 million, reflecting a growth of at least 35% compared to the same period in 2024 [1] - The anticipated net profit for the reporting period is expected to be no less than RMB 320 million, a significant turnaround from a net loss of RMB 480 million in 2024 [1] Group 2: Business Model and Market Strategy - The company operates a light-asset model by collaborating with high-end hotels, which allows for rapid expansion without heavy capital investment [2][3] - The brand matrix includes flagship brand "圣贝拉" for ultra-high-net-worth individuals, "小贝拉" targeting young middle-class consumers, and "艾屿" focusing on psychological healing needs, creating a comprehensive service offering from pregnancy to early childhood [2][3] - The company has expanded its operations to 30 cities in China and international markets including Hong Kong, Singapore, Los Angeles, New York, and Bangkok [3] Group 3: Growth Drivers and Market Position - The maternity care industry is experiencing increasing demand, with a shortage of professional caregivers, allowing leading brands to capture market share through enhanced service quality [3] - The company's revenue grew from RMB 472 million in 2022 to RMB 799 million in 2024, with a compound annual growth rate (CAGR) of 30.1% [2] - The adjusted net profit is projected to increase significantly, with expectations of RMB 21 million in 2023 and RMB 42 million in 2024, indicating improving profitability [2] Group 4: Future Outlook - The company forecasts revenues of RMB 1.076 billion, RMB 1.403 billion, and RMB 1.777 billion for 2025, 2026, and 2027, respectively, with year-on-year growth rates of 34.73%, 30.42%, and 26.65% [4] - Expected net profits for the same period are projected to be RMB 315 million, RMB 406 million, and RMB 478 million, with substantial growth rates [4] - The company is positioned to benefit from economies of scale and improved operating margins as it continues to expand its market presence [4]

Group 1 - The company, Kingyung Investment (01328), announced the acquisition of 315,000 shares of Saint Bella (02508) at a total cost of approximately HKD 2.309 million, excluding transaction costs, at a price of HKD 7.3286 per share [1] - Between July 28, 2025, and August 1, 2025, Redwood, a wholly-owned subsidiary of the company, purchased a total of 1.83 million shares of Saint Bella for approximately HKD 13.823 million, at an average price of HKD 7.5536 per share [1] - Following these acquisitions, the group holds a total of 1.83 million shares of Saint Bella, representing about 0.29% of the total issued shares of Saint Bella as of the announcement date [1] Group 2 - The group primarily engages in providing investment management services and strategic direct investment [1] - The company maintains a positive outlook on Saint Bella's financial performance and future prospects, viewing it as a leading postpartum care and recovery group in China that also offers home care services and products catering to women's needs [1] - The investment in Saint Bella aligns with the group's investment criteria and serves the overall interests of the company and its shareholders [1]