上 市 公 司 社会服务 2025 年 08 月 23 日 圣贝拉 (02508) ——稳占高端月子服务心智，向家庭服务全周期进军 报告原因：首次覆盖 买入（首次评级） | 市场数据： | 2025 年 08 月 22 日 | | --- | --- | | 收盘价（港币） | 6.78 | | 恒生中国企业指数 | 9079.93 | | 52 周最高/最低（港币） | 11.00/6.08 | | H 股市值（亿港币） | 42.18 | | 流通 H 股（百万股） | 622.20 | | 汇率（人民币/港币） | 1.0955 | 一年内股价与基准指数对比走势： 资料来源：Wind 相关研究 证券分析师 王立平 A0230511040052 wanglp@swsresearch.com 聂霜 A0230524120002 nieshuang@swsresearch.com 联系人 聂霜 (8621)23297818× nieshuang@swsresearch.com 财务数据及盈利预测 | | 2023 | 2024 | 2025E | 2026E | 2027E | | --- | --- | - ...

Investment Rating - The report maintains a "Buy" investment rating for the company Saint Bella [2] Core Insights - Saint Bella is building a comprehensive family care ecosystem, expanding from postpartum care to various health services for women and children, aiming to provide a one-stop health and care solution for modern families [3][20] - The family care market in China is projected to grow significantly, from RMB 3,928 billion in 2019 to RMB 7,113 billion in 2024, with a compound annual growth rate (CAGR) of 12.6% [3][27] - The company has adopted an asset-light operational strategy, partnering with high-end hotels to reduce capital expenditure while enhancing service flexibility [5][36] - Saint Bella's revenue is expected to grow from RMB 799 million in 2024 to RMB 1,957 million by 2027, with a forecasted net profit of RMB 3.19 billion in 2027 [7][8] Summary by Sections Company Overview - Saint Bella was founded in 2017, focusing on high-end postpartum care through a light asset model in collaboration with luxury hotels [16][20] - The company has developed a multi-brand strategy, including Saint Bella, Baby Bella, and Bella Isla, to cater to different consumer segments [20][36] Main Business and Industry - The family care industry in China is expected to reach RMB 14,438 billion by 2030, with a CAGR of 12.4% from 2025 to 2030 [24][27] - The postpartum care segment is a significant contributor to Saint Bella's revenue, with projected income from postpartum care services increasing from RMB 3.45 billion in 2022 to RMB 5.36 billion in 2024 [34][46] Investment and Outlook - Saint Bella plans to expand its market presence internationally, having opened its first overseas center in Singapore and planning further expansion into the U.S. [92] - The company is investing in AI and digital technologies to enhance its service offerings and operational efficiency, aiming to create a tech-enabled family care platform [91][92]

Group 1 - The company, Kingyung Investment (01328), announced the acquisition of 315,000 shares of Saint Bella (02508) at a total cost of approximately HKD 2.309 million, excluding transaction costs, at a price of HKD 7.3286 per share [1] - Between July 28, 2025, and August 1, 2025, Redwood, a wholly-owned subsidiary of the company, purchased a total of 1.83 million shares of Saint Bella for approximately HKD 13.823 million, at an average price of HKD 7.5536 per share [1] - Following these acquisitions, the group holds a total of 1.83 million shares of Saint Bella, representing about 0.29% of the total issued shares of Saint Bella as of the announcement date [1] Group 2 - The group primarily engages in providing investment management services and strategic direct investment [1] - The company maintains a positive outlook on Saint Bella's financial performance and future prospects, viewing it as a leading postpartum care and recovery group in China that also offers home care services and products catering to women's needs [1] - The investment in Saint Bella aligns with the group's investment criteria and serves the overall interests of the company and its shareholders [1]

Group 1 - The core announcement indicates that King Yong Investment (01328) plans to further acquire shares of Saint Bella (02508) through its wholly-owned subsidiary Redwood, with a total cost of approximately HKD 2.309 million, excluding transaction costs, for 315,000 shares at an average price of HKD 7.3286 per share [1] - Between July 28, 2025, and August 1, 2025, Redwood will acquire a total of 1.83 million shares of Saint Bella for approximately HKD 13.823 million, at an average price of HKD 7.5536 per share [1] - After these acquisitions, the group will hold a total of 1.83 million shares of Saint Bella, representing about 0.29% of the total issued shares of Saint Bella as of the announcement date [1] Group 2 - The group primarily engages in providing investment management services and strategic direct investment [1] - The group maintains a positive outlook on the financial performance and future prospects of Saint Bella, which is recognized as a leading postpartum care and recovery group in China, also offering home care services and food products catering to women's needs [1] - The investment in Saint Bella aligns with the group's investment criteria and serves the overall interests of the company and its shareholders [1]

Core Viewpoint - The article discusses the recent IPO of Saint Bella, a high-end maternity care center, highlighting its financial struggles and market position despite significant capital backing from notable investors like Tencent and China Life [2][5][15]. Financial Performance - Saint Bella reported losses of 4.12 billion, 2.39 billion, and 5.43 billion from 2022 to 2024, totaling 11.94 billion in losses over three years [7][9]. - Revenue figures for the same period were 4.72 billion, 5.60 billion, and 7.99 billion, indicating a growth trend in revenue but not enough to offset losses [7]. - The company's debt situation is concerning, with the debt-to-asset ratio increasing from 276.77% to 334.86% and total liabilities rising from 650 million to 2.08 billion [2][8]. Business Model and Revenue Sources - Saint Bella's business heavily relies on its maternity centers, which accounted for 85% of total revenue in 2024, with family care services and food sales contributing only 8.6% and 6.4%, respectively [7]. - The average revenue per customer at self-operated maternity centers increased from 224,800 to 239,200 from 2022 to 2024 [7]. Cost Structure - Rental and related costs were significant, amounting to 1.23 billion, 1.26 billion, and 1.94 billion for 2022, 2023, and 2024, respectively, making up 37.2%, 35.4%, and 36.7% of total sales costs [8]. - Human resource costs for professional care teams were also high, totaling 1.09 billion, 1.22 billion, and 1.77 billion over the same period [8]. Market Position and Growth Potential - The maternity care market is projected to grow at a compound annual growth rate (CAGR) of over 25%, driven by younger generations, particularly those born in the 1990s and 2000s [15][16]. - Despite the market potential, Saint Bella faces challenges, as evidenced by the struggles of other companies in the sector, such as the previously listed competitor, Aidi Palace, which reported a revenue decline of 18.4% in 2023 [15]. Compliance and Reputation Issues - Saint Bella has faced compliance issues, including a public apology for false advertising related to non-authoritative certifications and penalties for unlicensed medical practices [10][14][13].

Core Viewpoint - Saint Bella, known as the "Hermès of confinement centers," has recently listed on the Hong Kong Stock Exchange, becoming the first stock in the "family quality care" sector. However, the stock price has experienced significant volatility, closing at 6.99 HKD after an initial spike to 11 HKD, reflecting market concerns about the company's financial health and operational challenges [2][3]. Financial Performance - Saint Bella reported substantial losses from 2022 to 2024, with losses of 4.12 billion, 2.39 billion, and 5.43 billion CNY respectively, totaling 11.94 billion CNY over three years. Despite revenue growth from 4.72 billion CNY in 2022 to 7.99 billion CNY in 2024, the company has not achieved profitability [4][5][6]. - The company's debt situation is concerning, with the debt-to-asset ratio increasing from 276.77% to 334.86% over three years, and total liabilities rising from 650 million CNY to 2.081 billion CNY [2][4]. Business Model and Revenue Sources - Saint Bella's revenue is heavily reliant on its confinement centers, which accounted for 85% of total revenue in 2024. Other segments, such as family care services and food sales, contributed only 8.6% and 6.4% respectively [5][6]. - The average revenue per customer at self-operated confinement centers has increased from 224,800 CNY in 2022 to 239,200 CNY in 2024, indicating a focus on high-end services [6]. Market Position and Growth Potential - The confinement market is projected to grow at a compound annual growth rate (CAGR) of over 25%, driven by younger generations, particularly those born in the 1990s and 2000s, who are increasingly willing to pay for premium services [11]. - Saint Bella operates 96 confinement centers under three brands, with a significant presence in first- and second-tier cities, often located in luxury hotels [7][11]. Compliance and Regulatory Issues - The company has faced compliance challenges, including a public apology for misleading claims regarding its staff's qualifications and previous administrative penalties for unlicensed medical practices [9][10].

Core Viewpoint - Saint Bella Group, the largest maternity center in China, experienced a significant stock price drop after a strong debut on the Hong Kong stock market, highlighting the challenges faced by high-end service providers in a competitive market [1][4]. Group 1: Company Overview - Saint Bella Group was established in November 2017 in Hangzhou and has grown to become China's largest comprehensive family care brand group, operating under three brands: Saint Bella, Bella Isla, and Little Bella [1][5]. - The company operates 96 high-end maternity centers, including 62 self-operated and 34 managed centers, and has expanded its operations internationally [5]. Group 2: Financial Performance - The stock price of Saint Bella peaked at 11 HKD on its debut but fell to 6.56 HKD the following day, marking a 25.45% decline [1]. - Revenue figures from 2021 to 2024 show a growth trend, with revenues of 2.59 billion, 4.72 billion, 5.6 billion, and 7.99 billion respectively, indicating a year-on-year growth of 82.22%, 18.75%, and 42.64% [3]. - Despite high revenues, the company has not achieved profitability, with net losses of 1.19 billion, 4.07 billion, 2.39 billion, and 5.47 billion from 2021 to 2024 [4]. Group 3: Operational Challenges - The high-end positioning of Saint Bella leads to elevated operational costs, with rental and related costs rising from 71.2 million to 194 million from 2021 to 2024, comprising 37.2% to 36.7% of total sales costs [2]. - The decline in newborn numbers in China, from 14.7 million in 2019 to 9 million in 2023, has increased customer acquisition costs, further complicating profitability [2]. Group 4: Future Plans - The company plans to use funds raised from its IPO to expand its postpartum care network, open new maternity centers, and develop new services and products to meet customer lifecycle needs [6].

Core Viewpoint - SAINT BELLA Inc. has successfully listed on the Hong Kong Stock Exchange with a strong market debut, indicating robust investor interest and confidence in the company's business model and growth potential [1][3]. Group 1: IPO Details - The company issued 109.7 million shares at an offering price of HKD 6.58, with a closing price of HKD 8.80 on the first day, resulting in a market capitalization of HKD 53.66 billion [1][2]. - The global offering was oversubscribed by more than 15 times, while the Hong Kong public offering saw a subscription rate of 193 times [3]. Group 2: Business Overview - SAINT BELLA operates three main business lines: maternity centers, home care services, and women's health functional foods [3]. - The company has established a network of 96 high-end maternity centers under its brands, including 62 self-operated and 34 managed centers, with plans to expand further [3][4]. Group 3: Financial Performance - Revenue figures from 2021 to 2024 show a growth trajectory, with total revenues of RMB 259 million, RMB 472 million, RMB 560 million, and RMB 799 million, respectively [3]. - The maternity center business is the core revenue driver, contributing over 80% of total income, with specific revenues of RMB 233 million, RMB 407 million, RMB 468 million, and RMB 678 million for the same period [3]. Group 4: Pricing and Market Position - SAINT BELLA positions itself as a high-end maternity service provider, with package prices starting at HKD 138,800 for a 28-day stay, earning the nickname "the Hermes of maternity centers" [4]. - The company also offers customized home care services and has seen a 52.4% year-on-year growth in this segment, reaching RMB 69.07 million in 2024 [4]. Group 5: Future Plans - The company plans to expand its maternity center network by approximately 55 new centers from 2025 to 2029, including 4 to 5 overseas centers [4]. - SAINT BELLA is exploring new retail brands and products aimed at postpartum women and infant care, with plans to launch new retail brands starting in 2026 [5].

Core Viewpoint - Saint Bella, known as the "Hermès of postpartum care," successfully listed on the Hong Kong Stock Exchange, experiencing a significant price increase on its debut [2][4]. Company Overview - Saint Bella's IPO price was HKD 6.58 per share, with a total issuance of 109.7 million shares, resulting in a market capitalization of HKD 53.66 billion at a closing price of HKD 8.80 [2]. - The company specializes in high-end postpartum care services, with a market share of approximately 1.2% in China [4]. Financial Performance - In 2024, Saint Bella's revenue from postpartum care centers is projected to be approximately HKD 678 million, accounting for 85% of total revenue, with a year-on-year increase from 2023 [6][7]. - The average contract value per night for its services is expected to rise from HKD 6,740 in 2022 to HKD 7,015 in 2024, although the "Little Bella" brand's average price is projected to decline [6][7]. - The company's gross margin is expected to decrease to 33.9% in 2024, with the gross margin for postpartum care services at 31.8%, down from 34.1% in 2023 [7]. IPO Proceeds Utilization - The net proceeds from the IPO are approximately HKD 630 million, with allocations including 29% for expanding postpartum care networks, 37% for new service and product launches, 18% for research and development, 6% for training family care professionals, and 9% for working capital [8].

Core Viewpoint - 圣贝拉有限公司 (02508.HK) was listed on the Hong Kong Stock Exchange, closing at HKD 8.80, a rise of 33.74% from its final offering price of HKD 6.580 [1][3]. Summary by Relevant Sections Share Issuance and Capital Structure - The total number of shares offered globally by 圣贝拉 was 109,733,000, with 7,710,000 shares allocated for the Hong Kong public offering and 62,023,000 shares for international offering [1][2]. - At the time of listing, the total number of issued shares was 609,733,000 [2]. Financial Details - The total proceeds from the offering amounted to HKD 722.04 million, with net proceeds of HKD 629.95 million after deducting estimated listing expenses of HKD 92.09 million [3][4]. - The company plans to allocate approximately 29% of the net proceeds to expand its postpartum care network, 37% for launching new services and products, 6% for training family care professionals, 18% for research and development activities, and 9% for working capital and other general corporate purposes [4]. Financial Performance - 圣贝拉's revenue for the years 2022, 2023, and 2024 is projected to be RMB 471.52 million, RMB 559.91 million, and RMB 798.67 million, respectively [6][7]. - The company reported losses of RMB 411.58 million in 2022, RMB 238.89 million in 2023, and an expected loss of RMB 543.28 million in 2024 [6][7]. - The net cash flow from operating activities for the same years was RMB 24.11 million, RMB 56.70 million, and RMB 49.08 million, respectively [8].