Core Viewpoint - The launch of the Haval Dog PLUS marks a significant advancement in the family-oriented off-road SUV segment, combining off-road capabilities with luxury features to redefine family travel standards [1][44]. Group 1: Product Features - Haval Dog PLUS is positioned as the first family-oriented off-road mid-size SUV, featuring a body size of 4705/1908/1780mm and a wheelbase of 2810mm, ensuring both urban commuting flexibility and off-road capability [13]. - The vehicle offers five configurations, including both fuel and PHEV versions, starting at a promotional price of 109,800 yuan, emphasizing value without compromising on features [7][39]. - The PHEV version utilizes the second-generation Hi4 intelligent four-wheel drive technology, achieving a maximum power of 272kW and a peak torque of 750N·m, with a 0-100 km/h acceleration time of just 6.2 seconds [18]. Group 2: Market Context - The Chinese off-road SUV market is experiencing explosive growth, with projected sales of 764,000 units in 2024, representing an 87.3% year-on-year increase, and PHEV models expected to account for over 40% of this market [7]. - Haval's strategy addresses the dilemma faced by family users who find traditional SUVs lacking in off-road capability and rugged vehicles uncomfortable for city use [7][44]. Group 3: Competitive Advantages - Haval Dog PLUS offers significant purchase incentives, including cash discounts of 18,000 yuan and lifetime warranties on key components, making it an attractive option compared to competitors [39]. - The vehicle's design incorporates high-strength steel and advanced safety features, ensuring robust protection and comfort for families [31]. Group 4: Brand Positioning - The launch of Haval Dog PLUS signifies the brand's commitment to innovation in technology and user experience, aiming to create a reliable and enjoyable travel experience for families [44]. - Haval's branding emphasizes the vehicle as not just a mode of transport but a mobile space for family enjoyment, aligning with the growing trend of off-road lifestyles [44].

Group 1 - The core product highlighted at the Chengdu Auto Show is the Haval Dog PLUS, a mid-size SUV focused on family-oriented off-road needs, with a pre-sale price range of 112,800 to 160,800 yuan, including a cash discount of 13,000 yuan and a maximum trade-in subsidy of 10,000 yuan [1] - The Haval Hi4 architecture breaks the traditional barriers of high energy consumption and cost in four-wheel drive systems, with the Haval Dog PLUS being a new member of the Hi4 product matrix, filling the gap in family-oriented off-road scenarios [1][2] - The three new models, including the Haval Dog PLUS, Haval Menglong 2026, and second-generation Haval Xiaolong MAX, collectively create a "full scene puzzle" of Hi4 technology vehicles, catering to various user preferences from young individuals to family users and outdoor enthusiasts [1][3] Group 2 - The Haval Dog PLUS offers two power options: a fuel version equipped with BorgWarner's sixth-generation intelligent electronic control four-wheel drive system and a PHEV version utilizing the second-generation Hi4 intelligent four-wheel drive hybrid technology, enhancing off-road capabilities [2] - Safety features include a high-strength steel body with 74.2% strength and a "four-dimensional safety" side curtain airbag, combined with an L2-level driver assistance system and 360° panoramic imaging for real-time risk assessment [2] - The Haval Menglong 2026 is a rugged-style new energy off-road SUV that has made significant advancements in design, power, range, and intelligence, while the second-generation Haval Xiaolong MAX features a new color and offers free limited-time customization [3]