家用电器行业发展趋势
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2025年中国家用电器行业政策、发展历程、产业链、产量、经营现状、竞争格局及发展趋势研判:主要产品产量跃居世界前列,行业将进入“领跑”的关键窗口期[图]
Chan Ye Xin Xi Wang· 2025-08-28 01:29
Core Viewpoint - The home appliance industry in China has experienced significant growth, becoming a major global producer and consumer, with a focus on improving living quality and adapting to consumer demands [1][6][12]. Group 1: Industry Overview - Home appliances, referred to as "家电," are essential for modern living, enhancing convenience and comfort [1][6]. - China has become the world's largest producer of home appliances, with a diverse range of products that are reliable and cost-effective [1][6]. - In 2024, the production of major home appliances is projected to increase, with refrigerators at 103.957 million units (up 8.3%), air conditioners at 265.984 million units (up 9.7%), and washing machines at 117.365 million units (up 8.8%) [1][6]. Group 2: Financial Performance - The revenue of large-scale enterprises in the home appliance industry is expected to reach 1,908.676 billion yuan in 2024, an increase of 66.41 billion yuan from 2023 [1][6]. - The total profit for the industry is projected to be 199.355 billion yuan in 2024, an increase of 42.855 billion yuan from 2023 [1][6]. Group 3: Market Dynamics - The air conditioning and refrigerator markets are the largest segments in the home appliance industry, accounting for 23% and 16% of the market, respectively [6][10]. - The industry has undergone several phases, including supportive initiation, controlled expansion, competitive adjustment, and mature growth [4][10]. Group 4: Industry Structure - The home appliance industry has a complete and efficient supply chain, with upstream materials including steel, plastics, and copper, and a focus on new materials like biodegradable plastics [7][8]. - The sales channels have shifted towards online platforms, with significant growth in e-commerce, while offline channels are evolving to provide experiential shopping [7][8]. Group 5: Competitive Landscape - The market concentration is significant, with the top companies holding a substantial share; the first tier of companies accounts for approximately 25%-40% of the market [10][11]. - Major players with revenues exceeding 100 billion yuan include Midea Group, Gree Electric, Haier Smart Home, and Hisense [10][11]. Group 6: Future Trends - The home appliance industry is expected to transition from "catching up" to "keeping pace" and even "leading" in the coming years, driven by technological innovation and evolving consumer needs [12][13].