行 业 及 产 业 家用电器 2026 年 03 月 02 日 内外销共振，家空出货重回双位数 增长 行 业 研 究 / 行 业 点 评 相关研究 证 券 研 究 报 告 证券分析师 刘正 A0230518100001 liuzheng@swsresearch.com 刘嘉玲 A0230522120003 liujl@swsresearch.com 联系人 刘嘉玲 A0230522120003 liujl@swsresearch.com 行业点评 表:家用电器行业重点公司估值表 | 板块 | 代码 | 名称 | 评级 | 2 月 27 日收盘 2025E | 净利润（百万元） 2026E | 2027E | 股本 （亿） | 2025E | 每股收益（元/股） 2026E | 2027E | 2025E | PE 2026E | 2027E | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | | | | | 价(元) | | | | | | | | | | | | 000333 | ...

| 指数 | 收盘 | | 涨跌（％） | | | --- | --- | --- | --- | --- | | 名称 | （点） | 1 日 | 5 日 | 1 月 | | 上证指数 | 4163 | 0.39 | 0.56 | 1.98 | | 深证综指 | 2764 | 0.3 | 1.67 | 3.1 | | 风格指数 (％) | 昨日 | 近 1 个月 | 近 6 个月 | | --- | --- | --- | --- | | 大盘指数 | -0.49 | -0.24 | 6.25 | | 中盘指数 | 0.95 | 1.7 | 25.16 | | 小盘指数 | 0.95 | 1.92 | 18.74 | | 涨幅居前 行业(％) | 昨日 | 近 1 个月 | 近 6 个月 | | --- | --- | --- | --- | | 小金属Ⅱ | 7.69 | 16.7 | 74.62 | | 焦炭Ⅱ | 4.86 | 12.97 | 28.07 | | 普钢Ⅱ | 4.11 | 9.76 | 12.59 | | 酒店餐饮 | 3.92 | 2.52 | 11.1 | | 燃气Ⅱ | 3.14 ...

国泰中证全指家用电器ETF（159996）基金经理为苗梦羽。 截至发稿，苗梦羽累计任职时间4年154天，现任基金资产总规模81.46亿元，任职期间最佳基金回报 82.34%， 任职期间最差基金回报-41.91%。 2月27日，四川长虹涨5.16%，截至发稿，报10.40元/股，成交16.15亿元，换手率3.43%，总市值480.09 亿元。四川长虹股价已经连续3天上涨，区间累计涨幅1.75%。 资料显示，四川长虹电器股份有限公司位于四川省绵阳市高新区绵兴东路35号，成立日期1993年4月8 日，上市日期1994年3月11日，公司主营业务涉及主营"以电视、冰箱(柜)、家用空调、洗衣机、扫地机 器人、智能盒子等为代表的消费电器业务,以冰箱压缩机为代表的部品业务,以ICT产品分销和专业ICT解 决方案提供为代表的ICT综合服务业务,以电子制造(EMS)为代表的精益制造服务业务以及其他相关特种 业务"等。主营业务收入构成为：ICT产品与服务34.75%，空调20.46%，电视12.44%，通用设备制造 10.22%，冰箱(柜)8.44%，中间产品2.85%，物流服务1.96%，特种业务1.87%，洗衣机1.73%，网 ...

"未来三年将投入超过600亿元，重点围绕新能源、具身智能、医疗健康、人工智能等前沿领域开展研 究。"2月25日，在佛山市高质量发展大会暨2026年企业家大会上（以下简称"高质量发展大会"），美的 集团董事长兼总裁方洪波发言表示，未来，美的将加快向全球领先的科技集团迈进，加大研发投入，通 过科技领先占据未来产业发展的战略主动。 "美的'扎根佛山，走向全球'不是一句空话。"方洪波表示，美的坚持全球化布局，今年将加快家用空调 全球KD中心、楼宇科技数储冷源新基地、全球创新中心升级改造等项目建设，让更多新技术、新产品 和新产业在佛山落地。 数据显示，2025年前三季度，美的集团营业总收入为3647.2亿元，同比增长13.8%；归母净利润为378.8 亿元，同比上升19.5%；扣非净利润为371.4亿元，同比增长22.3%。其中，ToB业务收入同比增长18%， 比ToC同比增长高出5个百分点。 （文章来源：上海证券报） "美的ToB业务收入已连续两年突破千亿元，构建起了第二增长曲线。"方洪波表示，面对全球产业发展 的新机遇和新趋势，美的也在加快战略转型，开辟产业新赛道。在巩固智能家电和暖通空调的基础上， 进一步做大机器 ...

编者按 2月24日，长沙市2025年度"经济质效突出贡献企业""工业强市突出贡献企业""科技创新突出贡献企 业""消费引领突出贡献企业"名单发布，涌现出一大批实绩显著、贡献突出的先进典型。长沙晚报今起 推出"以企业之强 擎长沙之进——长沙四类'突出贡献企业'"系列报道，聚焦优秀企业的典型经验做法， 深度挖掘高质量发展的长沙实践与鲜活案例。 长沙晚报全媒体记者 范宏欢 "手臂"灵活翻飞、动作精准高效的工业机器人，活跃在各个车间的生产一线；车间通道上，AGV导航 车与智能电子仓默契配合，智能调度、精准配送已成为现实……2月25日，走进位于宁乡经开区的长沙 格力暖通制冷设备有限公司（简称"长沙格力"），处处彰显着蓬勃的发展活力。 2月24日，在长沙市持续用力打造"三个高地"加快推进高质量发展会议上，长沙格力获评"2025年度工业 强市突出贡献企业"。长沙格力负责人彭小兵自豪地告诉记者，自2010年成立以来，公司始终坚守"让世 界爱上中国造"的初心使命，持续夯实技术革新、质量提升、文化培育与管理优化四大根基，已崛起为 总投资超100亿元、覆盖七大项目的产业集群。 春节余温尚未散去，长沙格力厂区内已奏响奋进的序曲。只见 ...

Core Viewpoint - The home appliance industry is facing price increases driven by costs and some structural upgrades, with a significant difference from the previous cost increase cycle from Q3 2020 to Q2 2022 [1][2] Group 1: Cost-Driven Price Increases - The current cost increase cycle is primarily driven by rising prices of various metal raw materials, memory, and MCU, rather than strong retail demand [2] - The CPI is expected to return to positive growth in October 2025, with rates of +0.2%, +0.7%, and +0.8% for October, November, and December respectively [1] - The demand for home appliances is weak, and the marginal utility of national subsidies is decreasing, leading to cost-driven price increases [1][2] Group 2: Air Conditioner Price Increases - Air conditioners face higher cost pressures due to the significant cost share of copper, leading to decisive price increases by major brands like Midea, which implemented a tiered price increase strategy [3] - Retail prices for air conditioners have risen, with online and offline average prices reaching 3151 yuan and over 4000 yuan respectively in early 2026 [3] - The peak of competition and cost pressure in the air conditioner market is expected in Q4 2025, with price increases in 2026 alleviating some of the cost pressures [3] Group 3: Robotic Vacuum Cleaners - The robotic vacuum cleaner market is experiencing complexities as national subsidies are set to stop in the second half of 2025, leading brands like Ecovacs and Roborock to face profit pressures [4] - Despite attempts to end self-subsidization, some provinces have resumed subsidies, affecting market dynamics [4] - The average retail price of robotic vacuum cleaners showed a decline in late 2025 but began to recover in early 2026 [4] Group 4: TV Structural Upgrades and Competition in Action Cameras - Although TV demand is declining, the penetration rate of MiniLED TVs has increased since September 2024, contributing to a rise in retail prices [5] - Retail volume and value for TVs in 2025 decreased by 10.4% and 7.3% respectively, while the average retail price increased by 3.51% [5] - The action camera market is seeing intense competition, particularly with brands like DJI and Insta360, leading to price reductions for popular models [6]

Core Viewpoint - Gree Electric Appliances emphasizes that customer bargaining power reflects market supply and demand dynamics, which vary across different market segments and product types [1] Group 1 - The company adheres to a long-term development philosophy of "value warfare" [1] - Gree Electric Appliances focuses on continuous technological innovation and differentiated services, such as a ten-year free repair service for home air conditioners, to steadily improve operational quality [1]

Investment Rating - The report indicates a cautious outlook for the home appliance sector, with a recommendation to focus on leading companies that exhibit low valuations, high dividends, and stable growth potential [5][10]. Core Insights - The home appliance sector underperformed compared to the Shanghai and Shenzhen 300 Index, with a decline of 2.4% in the appliance index while the broader index rose by 1.1% [5][6]. - Major companies like Opple Lighting, Boss Electric, and Midea Group showed positive performance, while companies like Ecovacs, Lek Electric, and Huaxiang suffered significant declines [5][8]. - Production data for major appliances in February 2026 revealed substantial year-on-year declines, with air conditioner production down 31.6%, refrigerators down 17%, and washing machines down 3.2% [10][11]. - The report highlights three main investment themes: 1. **Dividend Play**: Leading white and black appliance companies are characterized by low valuations and high dividend yields, providing a safety margin and growth potential [5]. 2. **Technology Transition**: Key component manufacturers are diversifying into emerging tech sectors such as robotics and semiconductor cooling, indicating a shift in business strategy [5]. 3. **Export Opportunities**: Major appliance firms are well-positioned in global markets, with production bases in various regions to mitigate trade risks and capitalize on demand in emerging markets [5]. Industry Dynamics - The report notes a significant drop in production for major appliances in February 2026, with air conditioners at 11.49 million units, refrigerators at 6 million units, and washing machines at 6.3 million units, all showing declines compared to the previous year [10]. - The report also mentions a planned acquisition by Minexplosion Optoelectronics, which aims to purchase a 49% stake in Xiamen Maida and a 51% stake in cash, with a total consideration not exceeding 250 million yuan [11]. Data Observations - Sales data for cleaning appliances in December 2025 showed an increase in volume but a decrease in revenue and average price, with robotic vacuum sales up 29.11% but revenue down 2.14% [34]. - Personal care products like hair dryers saw a decline in sales volume and revenue, while electric shaver sales revenue increased despite a drop in volume [40][41]. Macro Economic Environment - As of January 30, 2026, the USD to RMB exchange rate showed a decrease of 0.87% since the beginning of the year, indicating potential impacts on import costs for raw materials [47]. Company Announcements - Ecovacs announced a bond buyback option, with no investors opting for the buyback during the specified period, indicating confidence in the company's stock performance [63]. - Other companies like Aojiahua and Foshan Lighting provided profit forecasts indicating significant declines in net profits for 2025, reflecting broader industry challenges [60][64].

Investment Rating - The report maintains a positive outlook on the home appliance sector, particularly recommending leading companies in the white and black goods categories due to their low valuations, high dividends, and stable growth potential [5][11]. Core Insights - The home appliance sector underperformed compared to the Shanghai and Shenzhen 300 Index, with a decline of 2.4% in the home appliance index while the broader index rose by 1.1% [5][6]. - Production data for major home appliances in February 2026 shows significant year-on-year declines: air conditioners down 31.6%, refrigerators down 17%, and washing machines down 3.2% [11][12]. - The report highlights the resilience of leading companies in the face of international trade fluctuations and emphasizes the growth potential in emerging markets [5][11]. Summary by Sections Industry Performance - The home appliance sector index decreased by 2.4%, while the Shanghai and Shenzhen 300 Index increased by 1.1% [5][6]. - Key companies such as Opple Lighting, Boss Electric, and Midea Group showed gains, while companies like Ecovacs and Lek Electric faced significant declines [5][8]. Production Data - February 2026 production figures indicate a total of 11.49 million air conditioners produced, a 31.6% decrease from the previous year; 6 million refrigerators, down 17%; and 6.3 million washing machines, down 3.2% [11][12]. Company Developments - Minexplosion Optoelectronics announced plans to acquire a 49% stake in Xiamen Maida and a cash purchase of 51% stake in Xiamen Precision, with a total cash consideration not exceeding 250 million yuan [12]. Market Trends - The report notes a year-on-year increase in sales of cleaning appliances, with robotic vacuum sales up 29.11% in December 2025, although sales revenue decreased by 2.14% [35][40]. - Personal care products showed mixed results, with hairdryer sales down 26.36% but electric shaver sales revenue up by 1.78% [42][45]. Investment Opportunities - The report identifies three main investment themes: 1. Leading white and black goods companies with low valuations and high dividends [5]. 2. Core component manufacturers expanding into new technology sectors [5]. 3. Companies like Ecovacs and Roborock benefiting from strong demand for cleaning appliances [5][11]. Economic Environment - As of January 30, 2026, the USD to RMB exchange rate has decreased by 0.87% since the beginning of the year [50][51]. - Retail sales in December 2025 showed a slight increase of 0.86% year-on-year, while disposable income for urban residents rose by 4.27% [52][53]. Regulatory Developments - Shenzhen's three-year action plan aims to enhance the consumption environment, promoting smart home products and digital consumption [73][75]. - The plan encourages the integration of artificial intelligence in home appliances and aims to boost home renovation and smart home adoption [75][76].

Core Viewpoint - Recent changes in leadership at Gree Electric Appliances, with Dong Mingzhu stepping down as the legal representative and executive director of Zhuhai Gree Electronic Components Co., Ltd., marking the first leadership change in the Gree system since the beginning of 2026 [1]. Group 1 - Fang Xiangjian has been with Gree Electric for many years and has served as Vice President since November 2021 [5]. - Zhuhai Gree Electronic Components Co., Ltd. was established in July 2022 with a registered capital of 100 million RMB, focusing on manufacturing and wholesale of electronic components [5]. - The company is wholly owned by Gree Electric Appliances [5]. Group 2 - Prior to this, Dong Mingzhu also stepped down from the legal representative and chairman positions at Zhuhai Zero Boundary Integrated Circuit Co., Ltd. in June 2025, which focuses on integrated circuit chip design and sales [7]. - Gree has been entering the chip industry since 2015, with the first phase of its chip factory planned to have an annual production capacity of 240,000 pieces [9]. - Gree's self-developed chips are significantly applied in home air conditioning products, with approximately 30% of overall self-research application, and are also used in commercial air conditioning, smart equipment, and industrial robots [9].