海报新闻记者 孙杰 济南报道 6月14日，京东电器北园大街店在济南天桥区盛大开业。这家3层、12000平方米的庞大空间店，不仅是 山东首家，更是全国第二家深度践行"家电+家居"融合模式的京东自营大店。开业现场人头攒动，济南 市民王先生挤在体验区的人群中，忙着为自己的新房选配全屋家电家居，"这里能直接体验产品效果， 还能享受线上低价，把线上线下的优点整合在一起了。" 6月14日，京东电器北园大街店正式开业 从"冷冰冰"到"有温度"：家电卖场颠覆式进化 值得一提的是，这种强劲表现直接驱动了京东电器在济南的快速布局。海报新闻记者了解到，京东电器 北园大街店是继泉城路店后，济南的第二家城市旗舰店，而第三家城市旗舰店也已签约槐荫区连城广 场。此外，更大型的京东MALL超级体验店，也已确定落子洪楼TOD项目。 "未来济南将形成'一家或两家超级体验店（MALL）+多家城市旗舰店'的网格化布局，覆盖济南城区和 周边城市。"上述京东电器负责人如是说。 冰酒、咖啡、烘焙等免费场景体验融入商品试用中 同时，北园大街店开业恰逢京东618巅峰期，"线上比价、线下体验"成为核心策略。店内自营高性价比 家具卫浴品牌吸引大量家装群体。开业期 ...

Core Viewpoint - The opening of JD Electric's second city flagship store in Jinan marks a significant expansion in the home appliance and consumer electronics retail landscape, introducing a new "home appliance + home" integrated shopping experience [1][4][6]. Group 1: Store Opening and Features - JD Electric's Jinan North Garden Street store spans 12,000 square meters over three floors, featuring a deep integration of home appliances and home goods [1]. - The store is designed to provide an immersive shopping experience, incorporating lifestyle elements such as coffee and baking, aimed at enhancing consumer emotional engagement [4][6]. - The store's opening coincides with the JD 618 shopping festival, offering substantial discounts and promotional activities to attract customers [2]. Group 2: Market Impact and Strategy - The new store is expected to disrupt the local market, which includes major competitors like Yinzuo Home and Red Star Macalline, with a combined area of 700,000 square meters within a 3-kilometer radius [5]. - JD Electric's strategy includes leveraging its supply chain advantages to create a one-stop shopping experience that encompasses a wide range of products, from home appliances to digital devices [6][9]. - The company has rapidly expanded its self-operated stores, with over 130 flagship stores nationwide and plans for further growth in Shandong province by 2025-2027 [8][9]. Group 3: Consumer Engagement and Sales Performance - The Jinan flagship store's first month sales exceeded 100 million yuan, indicating strong market acceptance and performance [4][7]. - The integration of online and offline sales channels has significantly improved retail efficiency, allowing for better customer engagement and sales conversion [8]. - JD Electric's targeted approach to store selection, based on detailed consumer demand analysis, has resulted in notable sales growth for specific product categories in Jinan [9].