Core Viewpoint - The 2025 China (Shanghai) International Fruit and Vegetable Exhibition showcased the innovative capabilities of Rongsheng Refrigerator, highlighting its transformation from a traditional food storage appliance to a "growth chamber" for fruits and vegetables [1][3]. Group 1: Product Innovation - Rongsheng's WILL series refrigerator features the WILL Natural Fresh-keeping Technology, which simulates a growth environment for fruits and vegetables, extending their lifespan by an additional 7 days and reducing nutrient loss [3]. - The technology incorporates three core elements: light, water, and ions. The SUPL multi-frequency light system allows for photosynthesis, enhancing the retention of nutrients such as lutein, chlorophyll, and vitamin C compared to standard refrigerators [3]. - The smart dynamic water mist system creates a protective layer for fruits and vegetables, locking in moisture and flavor, while the AI negative ion sterilization system ensures food safety by eliminating various contaminants [3][5]. Group 2: Market Positioning and Strategy - Rongsheng Refrigerator positions itself as a crucial guardian of family health, focusing on technological innovation to meet the public's demand for healthier living [5]. - The company has engaged in initiatives like the "Seeking Fresh Journey" to empower local agricultural brands and enhance the reputation of regional agricultural products, contributing to rural revitalization and increasing farmers' income [5][7]. - The collaboration between Rongsheng and local agricultural products at the exhibition exemplifies a complete value chain from production to household fresh-keeping, indicating a future trend of deep integration between home appliances, agriculture, and technology [7].