Core Viewpoint - The 2025 China (Shanghai) International Fruit and Vegetable Exhibition showcased the innovative capabilities of Rongsheng Refrigerator, highlighting its transformation from a traditional food storage appliance to a "growth chamber" for fruits and vegetables [1][3]. Group 1: Product Innovation - Rongsheng's WILL series refrigerator features the WILL Natural Fresh-keeping Technology, which simulates a growth environment for fruits and vegetables, extending their lifespan by an additional 7 days and reducing nutrient loss [3]. - The technology incorporates three core elements: light, water, and ions. The SUPL multi-frequency light system allows for photosynthesis, enhancing the retention of nutrients such as lutein, chlorophyll, and vitamin C compared to standard refrigerators [3]. - The smart dynamic water mist system creates a protective layer for fruits and vegetables, locking in moisture and flavor, while the AI negative ion sterilization system ensures food safety by eliminating various contaminants [3][5]. Group 2: Market Positioning and Strategy - Rongsheng Refrigerator positions itself as a crucial guardian of family health, focusing on technological innovation to meet the public's demand for healthier living [5]. - The company has engaged in initiatives like the "Seeking Fresh Journey" to empower local agricultural brands and enhance the reputation of regional agricultural products, contributing to rural revitalization and increasing farmers' income [5][7]. - The collaboration between Rongsheng and local agricultural products at the exhibition exemplifies a complete value chain from production to household fresh-keeping, indicating a future trend of deep integration between home appliances, agriculture, and technology [7].

Group 1 - The core message of the article highlights Ronshen's innovative approach to food preservation, emphasizing its ability to extend the freshness of ingredients for an additional seven days [1][5] - Ronshen has evolved from being a quality assurance provider to a leader in healthy food preservation lifestyles, responding to the growing consumer demand for food quality and health [3][5] - The Ronshen WILL series introduces a revolutionary "natural growth chamber" that simulates optimal growth conditions for food, enhancing the preservation of nutrients and freshness [5][7] Group 2 - The SUPL Pro multi-frequency lighting technology used in Ronshen refrigerators mimics natural sunlight, allowing fruits and vegetables to continue their metabolic processes, resulting in a 256% increase in vitamin C retention and a 27% increase in reducing sugar retention [5][7] - The smart dynamic moisture retention system effectively maintains the moisture of fruits, preventing them from drying out, while the high-energy negative ion sterilization system ensures a clean and bacteria-free environment [7] - Ronshen's collaboration with the film "The Lychee of Chang'an" showcases its preservation technology, demonstrating that lychees can maintain or even enhance their sweetness and quality after seven days in the Ronshen WILL refrigerator [8]