Group 1 - The 2025-2026 season FIS Snowboard and Freestyle Skiing World Cup in Beijing serves as a platform for top athletes and a showcase for home appliance brands, enhancing the ice and snow economy through sponsorship and technical collaboration [1][2] - Sichuan Changhong Electric Co., Ltd. has been the title sponsor of the event, showcasing AI-powered home appliances and marking its third consecutive year of involvement in ice and snow marketing [1][2] - The ice and snow economy is projected to grow significantly, with the industry scale expected to increase from 270 billion yuan in 2015 to over 1 trillion yuan by 2025, presenting new market opportunities for home appliance companies [2] Group 2 - Home appliance companies are increasingly collaborating with international sports brands and events to enhance product competitiveness, launching innovative products tailored to the needs of ice and snow sports [2][3] - The integration of home appliance companies with international sports events reflects a transformation in China's home appliance industry's "going global" strategy, shifting from simple product exports to a comprehensive output of technology, brand, and ecosystem [3] - Sports marketing is becoming an effective path for internationalization, with companies needing to focus on technological innovation and deepening sports IP operations to enhance brand recognition and consumer emotional connection [4]