本报记者 贾丽 美的集团股份有限公司此前也宣布成为职业女子冰球联盟（PWHL）官方合作伙伴，并推出制冰机等； 格力电器深度参与了北京冬奥会的相关场馆建设，还为国家速滑馆提供了永磁同步变频离心机组等；作 为奥林匹克全球合作伙伴，TCL实业控股股份有限公司在柏林国际消费电子展上打造了冬奥主题展区， 融入米兰冬奥会及赛场元素。 本次赛事上，长虹在首钢园内打造了沉浸式观赛体验快闪店，店内AI家电产品众多，从具备全维控光 Mini LED画质的长虹AI TV追光Q10Air，到搭载"远投近柔"技术的长虹客餐厅Pro共享空调，再到美菱M 鲜生Ultra冰箱，吸引了众多冰雪爱好者驻足体验。 冰雪经济广阔的市场空间吸引企业进入，其蓬勃发展也为家电企业提供了新的市场机遇。《中国冰雪产 业发展研究报告（2025）》显示，我国冰雪产业规模从2015年的2700亿元增加到2024年的9800亿元，预 计2025年将突破万亿元大关，达到10053亿元。 为抢抓冰雪经济机遇，家电企业除加大与国际知名冰雪运动品牌及赛事的合作外，还通过自研等方式提 升产品竞争力。目前，国内多家家电企业纷纷推出符合冰雪运动需求的创新产品。比如，长虹面向全球 ...

快闪店内，全面满足《百吋电视选购白皮书》8大标准的长虹百吋新品，如100Q10Air、100U7H Mini及 85吋Q10T Ultra等AI TV齐亮相。其中，长虹AI TV追光Q10Air的全维控光Mini LED画质让雪地亮而不 曝，保留细节处的阴影。再辅以云帆AI影像的逐帧精修与330Hz极致高刷，即便高速空翻，也能清晰呈 现滑雪动作的每一处细节。 面对冬日严寒，长虹空调则以聚焦不同生活场景的三大明星空调产品，为用户筑起温暖屏障。长虹客餐 厅Pro共享空调以"远投近柔"技术和1880m /h的超大风量，轻松覆盖大空间，实现远距离送暖不直吹； 全无尘智慧风LD挂机凭借"地毯式制热"和360°密闭无尘设计，兼顾了均匀暖流与空气洁净；而"熊猫 懒"系列，则以一键智能的便捷操作，提供快速温暖的极致"懒人体验"。 长虹厨卫AI家电则为冰雪运动后的舒适生活提供解决方案。长虹AI烹饪中心智慧变频，呼应滑雪运动 员对赛道多变环境的从容适应；专利九腔猛火火力全开展现运动员对速度极致的执着追求；恒温零冷水 热水器的毫秒响应如滑雪运动员比赛时的顷刻速达与平稳发挥；长虹净水器的"鲜活净滤"亦如冰雪环境 中运动员竞技的活力特 ...

Core Viewpoint - The article highlights the significant impact of government policies, particularly the "old-for-new" subsidy program, on promoting green and energy-efficient appliances in China, leading to increased consumer demand and production focus on high-efficiency products by leading brands like Changhong [1][3][6]. Group 1: Government Policies and Economic Impact - The National Development and Reform Commission, along with the Ministry of Finance, has allocated 690 billion yuan in special bonds to support the "old-for-new" program, with an additional 690 billion yuan expected in October [1]. - The "old-for-new" policy has driven sales of goods exceeding 1.7 trillion yuan, with retail sales of home appliances increasing by 30.7% year-on-year in the first half of the year [6]. Group 2: Shift to Green Production - The focus of major home appliance manufacturers has shifted towards green production lines, with Changhong investing nearly 10 million yuan to upgrade its production capacity for high-efficiency televisions [3][5]. - Changhong's production line for high-efficiency televisions can produce over 2,000 units daily, with 70% of its television shipments being first-level energy efficiency products from January to May [5]. Group 3: Technological Innovation and Consumer Demand - The emphasis on energy-efficient and intelligent products has led Changhong to integrate AI technologies into its offerings, enhancing user experience and product functionality [8][10]. - Changhong's new air conditioning products feature AI cloud energy-saving technology, which optimizes energy consumption based on user habits, thereby reducing unnecessary temperature fluctuations [10]. Group 4: Comprehensive Upgrades and Market Position - Changhong is not only focusing on product innovation but also enhancing its entire supply chain and service processes to meet the growing consumer demand for high-quality, energy-efficient appliances [12]. - As a recognized leader in energy efficiency, Changhong aims to leverage its technological advancements across various product categories, including refrigerators and washing machines, to promote green living [8][12].

Core Insights - The air conditioning industry in China is undergoing a transformative shift towards smart, low-carbon, and health-oriented products by 2025, with Changhong Air Conditioning leading this revolution through technological innovation and user-centric design [1][10] - Changhong Air Conditioning has achieved significant historical breakthroughs in scale and has redefined the concept of "home" through smart integration, energy efficiency upgrades, and scenario reconstruction [1] Group 1: Technological Innovation - Changhong's digital simulation technology team is focused on solving complex issues in air conditioning product development, moving away from traditional trial-and-error methods to a comprehensive digital twin system [2][3] - The application of simulation technology has significantly reduced R&D costs and time while enhancing product reliability, positioning Changhong at the forefront of industry advancements [4] - Over 20 years of investment in simulation technology has allowed Changhong to lead in key performance indicators such as external machine low-frequency noise control [4] Group 2: Product Development - The launch of the Pro Shared Air Conditioner for living and dining rooms in 2025 represents a shift from traditional air conditioning to a more integrated space management solution [5][6] - The Pro Shared Air Conditioner features advanced airflow technology, achieving a 30% increase in airflow distance and an APF energy efficiency ratio of 5.20, which translates to significant energy savings [6] - Changhong's "Dining Room Upgrade Plan" invites users to participate in product optimization, emphasizing a collaborative approach to product development [7] Group 3: Historical Context - Changhong Air Conditioning was established in 1995 with a significant investment of 1 billion yuan, becoming a key player in China's air conditioning manufacturing sector [8] - The company has introduced several groundbreaking products over the years, including the first all-DC inverter air conditioner in 1999 and the first 5A-level fresh air conditioner in 2023 [9] - Continuous technological iterations have led to an annual growth of 23% in patent holdings and the revision of 11 industry standards in the past five years, marking a transition from technology follower to standard setter [9]

Group 1 - The article emphasizes the importance of technological and value innovation in determining the future direction of the home appliance industry, especially in the context of the AWE 2025 event [2][29] - AWE 2025 showcased the deep integration of AI technology into home appliances, moving from basic interactions to a comprehensive ecosystem that enhances user experience [4][5] - Major brands like Samsung and Haier are leading the way in AI integration, creating smart home environments that respond to user needs in real-time [4][5] Group 2 - The article discusses the disparity in AI application effectiveness among brands, with leading companies leveraging advanced algorithms while smaller firms struggle with basic functionalities [7][8] - The rise of embodied intelligence in home appliances is highlighted, showcasing both advancements and limitations in current technology, such as the challenges faced by cooking robots in adapting to nuanced cooking styles [10][11] - The cost-effectiveness and practicality of embodied intelligence are questioned, as high-priced products may not attract consumer interest despite their advanced features [11] Group 3 - The entry of small appliance companies into the market is invigorating the traditional home appliance sector, with innovative products challenging established norms [13][14] - New entrants face significant hurdles, including the need to build service networks and establish brand recognition in a market dominated by giants like Gree and Midea [15][17] - The article notes that while new technologies can attract attention, their long-term viability and impact on the market remain uncertain [15][17] Group 4 - The article highlights innovations in traditional categories like air conditioning, where companies like Gree and Hisense are introducing advanced technologies to enhance user comfort [19][22] - The shift in refrigerator technology towards food management systems is noted, with brands like Hisense and Casarte integrating AI to provide personalized dietary recommendations [22] - The washing machine sector is experiencing a "drum revolution," with companies responding to consumer demand for more versatile washing solutions [23][24] Group 5 - The article concludes with a reflection on the industry's collective anxiety regarding technological innovation, questioning whether it should lead or adapt to consumer demand [29] - It suggests that the future of competition will hinge on the ability to create meaningful user experiences rather than merely showcasing advanced technologies [29]

Group 1 - The core viewpoint of the articles highlights Changhong's comprehensive AI integration in home appliances, showcasing new products and technologies to better meet user needs and expand development space [1] - Changhong launched the first "healing" AI TV, the Q10Air series, featuring advanced technologies such as a high-definition black crystal screen, AI light wings, and AI picture restoration [1] - The company introduced an AI-powered shared air conditioner, enhancing user experience through comfort, airflow, smart features, and energy efficiency [1] Group 2 - Changhong's new refrigerator, the "Big White Whale," can produce ice in just 60 minutes and features a sleek design, attracting significant attention [1] - The company presented an integrated cooking center and a comprehensive hot water and drinking solution, emphasizing the blend of intelligence and aesthetics in kitchen appliances [1] - Changhong's smart home system integrates appliance control and energy-saving features, providing personalized solutions for families with seamless interaction [1] Group 3 - A Changhong representative stated that the company has infused its brand with concepts like "vitality," "fashion," "cleanliness," and "internationalization" through partnerships with top international snow sports events [2] - The company plans to continue leveraging AI and innovative technologies to enhance brand strength through cross-border marketing with traditional Chinese culture [2] - Changhong aims to co-create a new vision of a beautiful life in the intelligent era with global users [2]