Core Viewpoint - The 华夏家博会暨上海家电家居以旧换新嘉年华 aims to create a summer consumption festival that integrates home appliances, home decor, and renovation, promoting market prosperity and consumer engagement [3][5]. Group 1: Event Overview - The event will take place from August 1 to 3 at the Shanghai Expo Exhibition Center, co-hosted by the Shanghai Electrical Appliances Commercial Association and 华夏家博会 [3]. - The event serves as a comprehensive platform for consumers to experience, display, and purchase home-related products, addressing the high demand for a comfortable living environment during summer [3][5]. Group 2: Subsidy Policies - The event emphasizes the importance of the old-for-new policy, with subsidies covering 12 categories of appliances, including TVs, air conditioners, and refrigerators, offering 15% to 30% off based on energy efficiency ratings [5]. - A total of nearly 60 categories, including home appliances and home decor products, are included in the subsidy program, enhancing consumer appeal [5]. Group 3: Product Offerings - Major brands such as Midea, Haier, Gree, and Bosch will showcase their latest products, including energy-efficient air conditioners and kitchen appliances designed to combat summer heat [7]. - The event will feature a wide range of new furniture and home textiles, catering to consumer desires for summer comfort [7]. Group 4: Consumer Engagement - The event will include various customer activities, offering cash prizes and electronic devices as incentives for purchases, along with interactive games to enhance the shopping experience [7]. - Services such as price matching guarantees and personalized consulting will be provided to improve consumer satisfaction [7]. Group 5: Market Impact - The event has already seen significant engagement, with over 23,000 orders and a total transaction value exceeding 90 million yuan within the first two days [8]. - Since the implementation of the new old-for-new subsidy policy, the Shanghai market has recorded over 17.25 million related orders and sales of 42 billion yuan, indicating a strong consumer response [9].