Core Insights - The article discusses the challenges faced by the home appliance service industry, including lack of standardized pricing, long wait times, and varying technician skill levels, which negatively impact user experience [1][3] - Haier Smart Home is addressing these issues through digital transformation, creating a digital service platform to enhance service standards, processes, and models [3][5] Group 1: Industry Challenges - Consumers have expressed dissatisfaction with home appliance services, citing issues such as arbitrary charges, inefficiency, and unprofessional service [1] - In the first quarter of 2025, consumer complaints related to after-sales service accounted for 26.07% of total complaints, reflecting a 0.6% year-on-year increase [3] Group 2: Digital Transformation by Haier - Haier Smart Home has launched the first digital service platform in the industry, which aims to resolve the three main challenges of arbitrary charges, low efficiency, and unprofessional service [3] - The platform features over 40 user access points, resulting in a 40% improvement in user reputation and over 10 million online evaluations, facilitating seamless communication with users [3][5] Group 3: Innovative Service Models - The demand for home appliance services has evolved beyond basic installation and debugging, with increasing needs for customized installation, comprehensive maintenance, and home scene upgrades [5] - Haier has introduced a "seven-star service standard" tailored for high-end brands, focusing on user experience to create a comprehensive service system [5] Group 4: Future Directions - As user demands continue to rise, the transformation of home appliance services is urgent, and Haier is leading the way with its digital transformation efforts [7] - Future initiatives will focus on global expansion, intelligent upgrades, and ecological integration to further enhance service quality [7]