Core Insights - The article discusses the challenges faced by the home appliance service industry, including lack of standardized pricing, long wait times, and varying technician skill levels, which negatively impact user experience [1][3] - Haier Smart Home is addressing these issues through digital transformation, creating a digital service platform to enhance service standards, processes, and models [3][5] Group 1: Industry Challenges - Consumers have expressed dissatisfaction with home appliance services, citing issues such as arbitrary charges, inefficiency, and unprofessional service [1] - In the first quarter of 2025, consumer complaints related to after-sales service accounted for 26.07% of total complaints, reflecting a 0.6% year-on-year increase [3] Group 2: Digital Transformation by Haier - Haier Smart Home has launched the first digital service platform in the industry, which aims to resolve the three main challenges of arbitrary charges, low efficiency, and unprofessional service [3] - The platform features over 40 user access points, resulting in a 40% improvement in user reputation and over 10 million online evaluations, facilitating seamless communication with users [3][5] Group 3: Innovative Service Models - The demand for home appliance services has evolved beyond basic installation and debugging, with increasing needs for customized installation, comprehensive maintenance, and home scene upgrades [5] - Haier has introduced a "seven-star service standard" tailored for high-end brands, focusing on user experience to create a comprehensive service system [5] Group 4: Future Directions - As user demands continue to rise, the transformation of home appliance services is urgent, and Haier is leading the way with its digital transformation efforts [7] - Future initiatives will focus on global expansion, intelligent upgrades, and ecological integration to further enhance service quality [7]

Core Viewpoint - The article discusses the persistent challenges in the home appliance service industry, including issues of overcharging, low efficiency, and unprofessionalism, and highlights Haier Smart Home's digital service innovations as a solution to these problems [1][3]. Group 1: Service Challenges - The home appliance service industry faces three main issues: overcharging, low efficiency, and unprofessional service [1][3]. - Users frequently express dissatisfaction with service quality, indicating a need for significant improvements in the industry [1]. Group 2: Haier Smart Home's Innovations - Haier Smart Home has developed the industry's first digital service platform to address traditional service pain points and enhance user experience [3][5]. - To combat overcharging, Haier Smart Home offers a dual guarantee system, allowing users to view service pricing through the Haier Smart Home app or mini-program before services commence [3]. - The platform employs intelligent scheduling and two-way online interaction to improve service efficiency, enabling service requests to be processed almost instantly [3][5]. Group 3: Professionalism and Training - Haier Smart Home has optimized personnel management and service systems to ensure user interests are protected, employing over 100,000 service technicians dedicated solely to Haier users [5]. - The digital platform includes specialized courses for service technicians to enhance their professionalism and service quality [5]. Group 4: Industry Recognition and Future Plans - Haier Smart Home received the "China Life Service Industry Innovation Case" award for its digital service model, affirming its leadership in the home appliance service sector [5]. - The company plans to continue its focus on digital service innovations to drive industry development and improve user experience comprehensively [5].