Core Viewpoint - The article discusses the fluctuations in China's home appliance exports in 2025, highlighting the challenges posed by changing tariffs and the strategies employed by Chinese companies to mitigate these impacts while maintaining their status as a global manufacturing and export powerhouse in the home appliance sector [3]. Group 1: Challenges and Strategies - Chinese companies are facing significant challenges due to sudden tariff increases, such as the over 100% tariff imposed by the U.S. in April 2025, which led to order cancellations and financial strain [5]. - Companies like 乐途电器 explored various countries for production facilities, including Vietnam and Cambodia, but faced obstacles such as high rental costs and geopolitical issues affecting power supply [5][6]. - After multiple assessments, 乐途电器 ultimately decided to expand its production capacity in China rather than establishing overseas factories, reflecting a broader trend among Chinese manufacturers to prioritize domestic production amidst tariff uncertainties [6][7]. Group 2: Market Dynamics and Performance - Despite tariff disruptions, companies like 新宝股份 and TCL are still primarily producing for the U.S. market domestically, indicating a reliance on local manufacturing to meet demand [7][8]. - 海尔智家 reported growth in the North American market by enhancing local production efficiency and expanding regional capacity, while also achieving significant revenue growth in emerging markets [11]. - The overall export volume of large home appliances from China is expected to reach a record high of over 210 million units in 2025, with varying performance across different product categories [13]. Group 3: Global Expansion and Localization - Chinese home appliance brands are increasingly focusing on localization strategies, moving from merely exporting products to establishing a presence in local markets through production and branding efforts [10][14]. - Major companies are investing in overseas production bases and enhancing their marketing strategies, including sports sponsorships, to strengthen brand recognition and consumer engagement [12]. - The trend indicates a shift towards a model of "Chinese R&D + overseas production + local sales," which aims to mitigate trade risks and align more closely with market demands [14].