今年国庆、中秋双节叠加带来的超长假期，各个家电厂商的生意，又如何？家电圈获悉，不是十月开盘后家电市场的生意不 好，而是很多厂商当前的市场重心根本不在十一期间，而是提前备战并锁定双11大促。 华辛 撰写 出现这种局面，原因并非家电消费市场的新一轮低迷，而是主要家庭的出游，以及主要家电厂商备战双11，造成今年十一初的 主流消费黄金周，并非成为家电出货和消费的黄金周。多位家电经销商直言，不只是今年，过去的5、6年十一黄金周对于家电 市场和家电消费的价值和作用，已经持续衰减。所以，主要厂商的经营重心和资源投放，早就不再锁定十一假期，而是选择这 一时间休整团队，备战接下来的双11。 当今年10月主要家电厂商市场经营和抢夺的主要精力，都转向了双11的商战布局。在家电圈看来，整个市场的经营重心也提前 转向了双11的商业引爆，并且对于双11超长促销季，充满期待和厚望。 一方面，双11周期在今年10月中旬就提前打响，核心逻辑还是要炒热双11大促热度，延长双11大促的周期，让双11这个具备较 大影响力的商业大促IP，可以吸引并激活更多用户的消费热情，以及行业热度和市场氛围。所以，不只是京东、天猫，包括海 尔、美的、海信、格力、长 ...

Core Viewpoint - Jiangsu Liba Enterprise Joint-Stock Co., Ltd. reported a slight decrease in revenue but an increase in net profit for the first half of 2025, indicating resilience in the face of market challenges [1][2]. Company Overview and Financial Indicators - The company generated operating revenue of approximately CNY 817.42 million, a decrease of 0.02% compared to the same period last year [2][5]. - Total profit reached CNY 94.84 million, reflecting a growth of 5.64% year-on-year [2][5]. - Net profit attributable to shareholders was CNY 76.45 million, up by 0.45% from the previous year [2][5]. - The net cash flow from operating activities increased significantly by 67.45% to CNY 154.84 million [2][5]. - Total assets decreased by 11.09% to CNY 1.43 billion, while net assets attributable to shareholders fell by 14.03% to CNY 1.15 billion [2][5]. Industry and Main Business Situation - The company operates in the manufacturing sector, specifically in the household appliance composite materials industry, which has seen steady growth due to increasing consumer demand for aesthetically pleasing and durable products [3][4]. - The Chinese home appliance industry has become a global leader, with significant production capabilities and a robust supply chain supporting both domestic and international markets [3][4]. - The market for household appliances, particularly washing machines and refrigerators, is closely tied to economic conditions and consumer income levels, showing resilience as these products are considered necessities [3][4]. Competitive Advantages - The company is recognized as a leading manufacturer of composite materials for household appliances, maintaining strong relationships with major brands like Whirlpool and Electrolux [6][7]. - The company has a high material yield rate of over 95%, which is competitive within the industry [6][7]. - Continuous investment in research and development has led to the creation of numerous new products, enhancing the company's market position and brand recognition [6][7]. Recent Developments - The implementation of the "old-for-new" policy has positively impacted the home appliance market, contributing to a 9.2% year-on-year increase in retail sales in the first half of 2025 [4][5]. - The company has focused on strengthening customer relationships and optimizing production costs to maintain its competitive edge [4][5].