Core Viewpoint - The implementation of the home appliance trade-in subsidy policy in Jinan has significantly stimulated consumer demand and improved sales in the home appliance market, particularly for mid-to-high-end products [1][8]. Group 1: Impact of the Policy - Since the launch of the trade-in subsidy policy on January 23, over 100 days have passed, leading to increased consumer interest and sales in the home appliance sector [1]. - Consumers are taking advantage of the subsidies, with discounts of up to 20% on products like air conditioners, resulting in substantial savings [3][5]. - The policy has encouraged consumers to purchase multiple appliances, with reports of increased transaction rates and a shift towards bundled purchases [5][6]. Group 2: Sales Performance - Sales data indicates a significant increase in home appliance sales, with Gree's air conditioner sales in Shandong province rising by 30% year-on-year from January to April [8]. - Hisense reported a remarkable 78.4% increase in retail sales in Jinan during the first quarter [8]. - The trade-in policy has also positively impacted the sales of mid-to-high-end products, with their market share increasing from 40% to 60% for Gree's air conditioners [8]. Group 3: Consumer Trends - There is a noticeable shift in consumer preferences towards high-quality, smart, and environmentally friendly appliances, with a growing demand for energy-efficient products [9][10]. - The trend towards larger and more advanced appliances, such as big-screen TVs and high-capacity refrigerators, is evident, with significant sales growth reported [12]. - The policy has not only reduced purchase costs but also encouraged consumers to upgrade to higher-quality products, enhancing overall consumer experience [12]. Group 4: Future Outlook - Experts suggest that the trade-in policy will promote long-term upgrades in the home appliance industry, encouraging companies to invest in research and development for greener and smarter products [12]. - Recommendations for the government include optimizing the subsidy policy to better benefit consumers and enhancing awareness of the program to stimulate further market engagement [12].