新华财经上海1月7日电（记者 高少华）2026年上海家电消费补贴第一轮中签顾客的首张补贴订单7日在 苏宁易购浦东第一店产生。顾客林先生选购了一台卡萨帝高端冰箱，成为2026年上海市家电"以旧换 新"国补政策的首位受益者。在交付现场，海尔智家上海营销部长刘杨为顾客送上首单贺礼，标志着上 海新一轮绿色智能家电推广与消费升级行动全面展开。 据悉，本轮家电以旧换新补贴政策覆盖冰箱、洗衣机、空调、电视等多类家电产品，重点鼓励能效等级 高、智能化程度强的绿色家电消费。 上海苏宁易购方面表示，将全力配合国家政策，持续加大企业补贴投入，全面升级"以旧换新"服务体 系。消费者通过苏宁易购参与家电换新，在享受"国补"的同时，还可获得从专业上门拆旧、安全处理到 便捷送新装新的一站式服务，降低换新门槛，让安全、节能、智能的新型家电更快进入千家万户。 目前，苏宁易购线上平台与线下门店已经同步开通补贴通道，用户可通过数字化工具便捷申请，即时享 受购机优惠。 上海苏宁易购门店运营中心总经理闵旗表示："我们将通过'政府+品牌+渠道'三方联动宣传与全程服务 护航，让更多用户轻松实现家电焕新，助力上海绿色家居生活与低碳城市建设。" 编辑：林郑宏 ...

"截至2025年11月，以旧换新政策带动家电换新超1.28亿台，一级能效家电占比超90%。"近日，记 者从红星美凯龙2025年度家电融合发展思享会上获悉。 当前，家电行业正处于从规模扩张向质量效益转型的关键期，呈现显著的前置化、智能化、绿色化 升级趋势。家电选择不再限于装修后期的功能补充，而是前置到户型设计、精装配套等环节。 上海交电家电商业行业协会秘书长葛森指出，近日，中央经济工作会议一锤定音，2026年"消费品 以旧换新"政策继续实施。后续政策的优化和精准发力，将有力推动绿色智能家电的消费潜力持续释 放。 红星美凯龙上海营发中心企划部长陈皓介绍，截至2025年12月12日，红星美凯龙上海地区电器经营 面积超过10万平方米，电器经营面积占比达11.4%，合作电器品牌达150个；截至11月30日，红星美凯 龙平台上，国补、市补带动电器品类销售47.6万单，带动销售金额达38.1亿元；同期，上海地区的销售 表现尤为亮眼，以25.7万单的订单量、23.1亿元的销售总额，是全国范围内政策促消费的典范区域。 红星美凯龙家居集团高级副总裁赵磊表示，虽然当前市场承压，但家电人依然充满干劲，对未来保 持信心。红星美凯龙将继 ...

Core Viewpoint - The implementation of the home appliance trade-in subsidy policy in Jinan has significantly stimulated consumer demand and improved sales in the home appliance market, particularly for mid-to-high-end products [1][8]. Group 1: Impact of the Policy - Since the launch of the trade-in subsidy policy on January 23, over 100 days have passed, leading to increased consumer interest and sales in the home appliance sector [1]. - Consumers are taking advantage of the subsidies, with discounts of up to 20% on products like air conditioners, resulting in substantial savings [3][5]. - The policy has encouraged consumers to purchase multiple appliances, with reports of increased transaction rates and a shift towards bundled purchases [5][6]. Group 2: Sales Performance - Sales data indicates a significant increase in home appliance sales, with Gree's air conditioner sales in Shandong province rising by 30% year-on-year from January to April [8]. - Hisense reported a remarkable 78.4% increase in retail sales in Jinan during the first quarter [8]. - The trade-in policy has also positively impacted the sales of mid-to-high-end products, with their market share increasing from 40% to 60% for Gree's air conditioners [8]. Group 3: Consumer Trends - There is a noticeable shift in consumer preferences towards high-quality, smart, and environmentally friendly appliances, with a growing demand for energy-efficient products [9][10]. - The trend towards larger and more advanced appliances, such as big-screen TVs and high-capacity refrigerators, is evident, with significant sales growth reported [12]. - The policy has not only reduced purchase costs but also encouraged consumers to upgrade to higher-quality products, enhancing overall consumer experience [12]. Group 4: Future Outlook - Experts suggest that the trade-in policy will promote long-term upgrades in the home appliance industry, encouraging companies to invest in research and development for greener and smarter products [12]. - Recommendations for the government include optimizing the subsidy policy to better benefit consumers and enhancing awareness of the program to stimulate further market engagement [12].