Core Insights - The survival of home appliance distributors post-May 2025 is a critical challenge, with all players facing a complex and changing market environment [2] - Traditional methods of operation are no longer effective; distributors must engage directly in sales and customer service [2][3] - A shift in strategy is required, focusing on understanding user needs rather than relying solely on financial investment or low pricing [2][3] Market Conditions - Distributors report a challenging market with difficult sales, yet there are still opportunities for those willing to adapt and work hard [2] - Many distributors are busy but see little return on their efforts, indicating a disconnect between activity and profitability [2][3] - The current market environment has led to a cautious approach among manufacturers, with many hesitant to invest despite having resources available [3][4] Business Strategies - Distributors must commit to long-term investments in marketing and customer engagement, rather than seeking immediate results [3][4] - Companies that adopt a multi-channel approach, combining online and offline strategies, face the risk of short-term losses but must continue to invest for brand continuity [4] - The challenges faced by distributors are framed as existential, with the need to adapt or risk failure [4] Distributor Categories - Distributors can be categorized into three groups based on their capabilities and strategies: 1. Those lacking strength and unwilling to adapt, likely to exit the market soon [5] 2. Ambitious but resource-limited distributors who are actively seeking opportunities, with a better chance of success [5] 3. Strong and determined distributors who view market participation as a new venture, focusing on sustained efforts and adaptability [5]