Group 1: Consumer Trends in September - The consumption platform "What is Worth Buying" reported key consumption trends for September, highlighting the themes of gifting, seasonal change, and home decoration [1] - The gifting market is experiencing diversification, with traditional food items and health products gaining popularity. The GMV of crab cards increased by 37.13% year-on-year, while health monitoring tools like smartwatches and blood glucose meters saw GMV growth of 34.96% and 39.07%, respectively [1] - Gold remains a strong gifting choice, with GMV for brands like Zhou Dashing, Lao Miao Gold, and China Gold increasing by 55.03%, 39.14%, and 18.42%, respectively. The search volume for Lao Pu Gold rose by 40.13% year-on-year, indicating its appeal to younger consumers [1] Group 2: Seasonal and Outdoor Consumption - As temperatures dropped and holidays approached, consumer demand shifted towards seasonal clothing and travel, driving growth in apparel, sports, and skincare categories. Women's clothing GMV surged by 96.58%, with autumn items like trench coats and sweatshirts leading sales [2] - The popularity of sports consumption is rising, with indoor and outdoor activities both thriving. The GMV for Pilates-related products increased by 22.75%, while yoga mats saw a remarkable growth of 142.83% year-on-year [2] - Outdoor activities like hiking and jogging maintained their popularity, with GMV for quick-dry clothing and windbreakers growing by 65.69% and 11.05%, respectively [2] Group 3: Home Decoration and Smart Home Trends - September marked a peak in home decoration consumption, coinciding with the back-to-school season and increased home office needs. Health and environmental concerns are top priorities for consumers, with GMV for formaldehyde-free products and detection devices rising by 31.23% [3] - There is a significant demand for smart home appliances and bathroom upgrades, with GMV for "whole-home smart" products increasing by 84.89% and robotic vacuum cleaners by 14.47% [3] - Soft furnishings also saw a surge in demand, with GMV for items like chairs and curtains growing by 45.21% and 12.37%, respectively. Storage furniture for small spaces is also on the rise, reflecting a trend towards budget-conscious, value-driven purchases [3]