Core Insights - The home decoration industry has long faced consumer concerns regarding the "prepayment" model, leading to issues such as loss of control over funds and risks of fund misappropriation [1] - Beike's initiative to launch a fund custody service in June 2024 aims to address these concerns by ensuring that funds are only released upon completion of agreed milestones, thereby enhancing consumer protection [1][3] - The fund custody model has shown significant success, with over 1.6 million families served and a fund scale exceeding 24 billion yuan within the first year [3][4] Group 1 - The fund custody service allows consumers to retain control over their funds, with payments made only after verification of work completion [1] - The service has achieved a service coverage rate of over 95% and a timely fund release rate of over 96% [3] - The model has been implemented in 43 cities, benefiting over 25,000 families, with a user adoption rate exceeding 92% [3] Group 2 - The partnership with CITIC Bank ensures that funds are managed securely and transparently, validating the model's feasibility and reliability [4] - The introduction of this service has led to a significant reduction in customer complaints and has encouraged other companies to adopt similar practices, promoting industry-wide change [6] - The service aligns with national policies aimed at enhancing consumer protection and service quality in the home decoration sector [8] Group 3 - The launch of the fund custody service marks a significant step in building consumer trust within the home decoration industry [13] - The initiative not only provides tangible benefits to consumers but also encourages a shift towards standardized practices across the industry [13] - As Beike continues to refine its services and expand its reach, it is expected to drive further improvements in industry quality and consumer confidence [13]