Core Insights - Yakeshi City is transforming from a professional testing ground into a comprehensive ice and snow industry complex, becoming a new model for cold city transformation [2] - The city is experiencing a peak season with the launch of the 2025-2026 Winter Automotive Testing and the Ice Sugar Gourd Ice and Snow Art Season, showcasing a blend of professional testing and public experience [2][4] Industry Development - The cold weather testing industry in Yakeshi began in 2006 and has developed into a comprehensive testing ecosystem, covering over ten vehicle categories including new energy vehicles and luxury sports cars [5] - Yakeshi has hosted over 28,000 vehicle tests and received more than 340,000 clients, generating revenue of 1.14 billion yuan [5] - The city is expected to attract 230 global car manufacturers and over 2,700 vehicles for winter testing this year, indicating steady growth [6] Infrastructure and Investment - A new intelligent connected new energy vehicle testing base project with an investment of 1.039 billion yuan is set to be established, aiming to be the largest and most advanced all-season ice and snow testing facility globally [6][7] - The project will enable year-round extreme cold testing and support the development of national and industry standards for automotive performance in extreme conditions [7] Tourism and Economic Impact - Yakeshi is enhancing its ice and snow tourism offerings, with activities like off-road driving and snow sports attracting significant visitor numbers [8][10] - The city received 1.3151 million tourists and generated a total tourism revenue of 1.587 billion yuan during the 2024-2025 snow season, indicating a shift from seasonal to year-round tourism [10] - The integration of cold weather testing and tourism is benefiting local residents, with increased job opportunities and income from the booming ice and snow industry [11][12]