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警惕!俄罗斯B2B采购黄金期已开启,这波外贸红利别错过
Sou Hu Cai Jing· 2025-12-31 23:37
Core Viewpoint - The article emphasizes that March and April are critical months for B2B procurement in Russia, driven by climate, policy, and industry cycles, indicating a strong demand that cannot be easily substituted [3]. Group 1: Reasons for Procurement Peak - Climate warming leads to the resumption of outdoor projects, resulting in a surge in demand for construction materials and equipment [4]. - Government and enterprise procurement budgets are executed during this period, leading to high certainty and large orders [5]. - Buyers prepare inventory in advance for the peak season in the second half of the year, increasing the urgency to procure [6][7]. Group 2: Timeliness of Entry - It is still feasible to enter the market now, but immediate action is required to prepare for localization, including product translation and optimization for local platforms [9]. - Delaying until mid-April risks missing out on significant opportunities and losing market share to competitors [10]. Group 3: Key Categories for Focus - Construction materials are essential for infrastructure projects, including steel bars, cement, and waterproof membranes [11]. - Engineering machinery and parts, such as excavators and hydraulic components, have a high demand and price point [12]. - General machinery, including machine tools and generators, is a procurement hotspot [13]. - Hardware tools, like screwdrivers and drills, are stable in demand with high repurchase rates [14]. - Automotive parts are in high demand due to the aging vehicle fleet in Russia, especially for maintenance and repair [15]. Group 4: Competitive Strategy - Success in foreign trade with Russia hinges on preparation rather than price competition, with early localization and buyer engagement being crucial for securing orders [16].