Group 1 - The central government has initiated a one-month campaign titled "Clear and Bright: Creating a Joyful and Harmonious Online Environment for the Spring Festival 2026" to promote a positive online atmosphere during the Spring Festival [1] - The campaign focuses on addressing four major issues: inciting negative emotions, generating and spreading low-quality content, fabricating false information, and directing traffic to illegal activities [1][2] Group 2 - The campaign aims to combat the promotion of negative values such as anti-marriage and anti-childbearing sentiments, as well as the incitement of gender conflict and social comparison during the festive season [1] - It seeks to eliminate the generation of low-quality content using AI technologies, which includes the distortion of classic literature and cultural references, as well as the creation of sensationalized narratives around family conflicts [1] - The initiative also targets the spread of false information related to public safety and social events during the Spring Festival, including fabricated announcements and misleading headlines [2] - Additionally, the campaign addresses the issue of illegal activities being promoted online, such as gambling and superstitious services disguised as festive offerings [2]

Core Viewpoint - The article highlights the rise of self-media platforms promoting "electronic almanacs" that misinterpret traditional customs and exploit them for financial gain, leading to misinformation and potential scams [1][3][4]. Group 1: Misinterpretation of Traditional Customs - Self-media platforms are distorting traditional almanac concepts, presenting contradictory advice on auspicious colors and zodiac signs for the same day, undermining the cultural significance of traditional almanacs [3][4]. - The traditional almanac is based on ancient wisdom and natural laws, but self-media's manipulation turns it into a tool for superstition, reflecting a chaotic value system [3][4]. Group 2: Exploitation and Scams - Some self-media influencers are selling "customized fortune-telling" services and "exclusive luck-changing plans," deceiving consumers and delivering subpar products [4][5]. - The article emphasizes that these practices are akin to fraud, with regulatory bodies actively targeting superstitious behaviors and paid fortune-telling services, which could lead to criminal charges for significant fraud [4][5].

Core Viewpoint - The rise of "electronic almanac" influencers, who exploit traditional culture to promote superstitions and generate revenue, poses a significant threat to online ecosystems and societal understanding of cultural heritage [1][2][3] Group 1: Characteristics of "Electronic Almanac" Influencers - Many influencers claim to be "electronic almanac" or "astronomical monitors," attracting hundreds of thousands to millions of followers with videos that misinterpret traditional almanacs and offer lifestyle advice [1][2] - These influencers utilize AI and psychological manipulation to create a sense of dependency among young audiences, leading them to frequently check for auspicious days and invest in customized fortune-enhancing products [1][2] Group 2: Misleading Practices and Psychological Manipulation - Influencers often misrepresent traditional customs and history, using misleading claims such as "wearing lucky colors guarantees success" or "stickers can cure all ailments," which can lead to psychological distress and group anxiety [2] - The commercialization of these practices is evident, with influencers promoting products like "fortune-enhancing items" and "disaster-reducing talismans," achieving sales in the tens of thousands [2] Group 3: Call for Action and Responsibility - There is a need for platforms to implement strict content review standards to eliminate illegal and misleading content, while also promoting accurate cultural education through expert-led initiatives [3] - Public awareness must be raised regarding the non-existence of "supernatural abilities," encouraging individuals to report fraudulent activities to protect their rights [3] - A collaborative effort among platforms, regulators, and society is essential to dismantle the profit-driven cycle of anxiety and misinformation perpetuated by "electronic almanac" influencers [3]