Group 1 - The 2026 Consumer Trends Conference and Innovation Conference was held in Beijing, showcasing the annual China Consumer Trends Report, which has been a key indicator of the Chinese consumer market for 10 years [1] - The report covers ten key industries including food and beverage, home appliances, outdoor sports, retail, health, automotive, AI, and cultural tourism, providing insights from trend foresight to practical applications [1] - The founder and CEO of Zhimo Consulting, Xiao Mingchao, highlighted a shift in business from "high-speed growth" to "high-quality growth" over the past decade, with increasing consumer recognition of local culture and brands [1] Group 2 - The 2026 Consumer Trends Report emphasizes "meaning" and "value" as the key themes for consumer behavior, indicating a shift from mere purchasing to a focus on personal experiences and the significance of consumption [1] - Expert Guan Lixin from the Ministry of Commerce Research Institute discussed the transformation of the consumer market, the challenges faced, and future trends, emphasizing the coexistence of rational and emotional needs, as well as the upgrade of aesthetic and spiritual demands [2]