Core Viewpoint - The event "Beautiful Sanming Show, Intangible Cultural Heritage Shaxian Flavor" aims to enhance the brand recognition of Shaxian snacks and stimulate the vitality of business entities, contributing to rural revitalization and the development of the new Min cuisine [1][2]. Group 1: Event Objectives and Goals - The event is part of Fujian Province's eight major actions to expand consumption and accelerate the development of the new Min cuisine layout [1]. - The Shaxian snack industry is positioned as a key sector for economic development, job stability, and income growth [2]. Group 2: Government Support and Initiatives - The Fujian Provincial Government's Beijing Office will act as a strategic support for Shaxian, promoting industrial upgrades and brand awareness [1]. - The local government emphasizes the transformation of the Shaxian snack industry towards standardization, industrialization, chain development, internationalization, and digitization [2]. Group 3: Event Activities and Features - The event includes the launch of a new brand image for Shaxian snacks, promotion of Shaxian tourism routes, and a showcase of intangible cultural heritage [2]. - The three-day event features a comprehensive and immersive presentation of Shaxian's cultural heritage, industrial foundation, and favorable business environment [2].