小游戏营销

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“别笑,你试你也过不了第二关 ”火了!小游戏“折螺丝”被质疑盗用好友头像评论?微信员工回应:没这能力
2 1 Shi Ji Jing Ji Bao Dao· 2025-05-22 07:02
Core Viewpoint - Recent rumors about WeChat allegedly "stealing" friends' avatars for advertising comments have been clarified by a WeChat employee, stating that the platform does not possess such capabilities and that the misunderstanding stems from a specific game advertisement [1][3]. Group 1: WeChat's Advertising Mechanism - The controversy originated from an advertisement for a game called "折螺丝," which included a comment designed to engage users and encourage interaction [1][3]. - WeChat confirmed that all comments in the advertisement were genuine user comments, and any perception of avatar theft was a misunderstanding due to the passage of time [3]. Group 2: Popularity of "折螺丝" - The game "折螺丝" has gained popularity due to its similarity to other casual puzzle games, where players face increasing challenges and are incentivized to watch ads for additional gameplay [4]. - Analysts suggest that the game's success is attributed to its low installation barrier and its appeal to middle-aged players who have limited gaming time but strong spending power [4]. - The game benefits from the natural traffic advantages provided by super apps like WeChat and Douyin, which enhance user engagement through sharing and ranking mechanisms [4]. Group 3: Company Background and Legal Issues - "折螺丝" is developed by Guangzhou Zunyu Culture Development Co., Ltd., established in August 2022 with a registered capital of 10 million yuan [4][6]. - The company has faced legal disputes with Guangzhou Sanqi Network Technology Co., Ltd., a subsidiary of the publicly listed company Sanqi Interactive Entertainment, over copyright infringement issues [6].